Senior Manager, Brand Strategy (Buldak) at SAMYANG AMERICA INC | Brea, CA | $130K/yr – $160K/yr

SAMYANG AMERICA INC

Senior Manager, Brand Strategy (Buldak)

Brea, CA (On-site)

$130K/yr – $160K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own brand strategy and cross-functional alignment for a Gen Z food brand, translating consumer insights into growth through brand positioning, retail activation, and performance tracking.

Brand Strategy & Positioning: Define and maintain brand positioning, messaging, and visual identity guidelines across all consumer touchpoints.
Cross-Functional Brand Execution: Collaborate with marketing, design, retail, and cross-functional teams to ensure consistent brand communication and on-shelf excellence.
Retail Activation & Measurement: Lead retail strategy and activation in partnership with sales, ensuring best-in-class execution and consumer impact.

Job Description

Own brand strategy and cross-functional alignment for a Gen Z food brand, translating consumer insights into growth through brand positioning, retail activation, and performance tracking.

Brand Strategy & Positioning: Define and maintain brand positioning, messaging, and visual identity guidelines across all consumer touchpoints.
Cross-Functional Brand Execution: Collaborate with marketing, design, retail, and cross-functional teams to ensure consistent brand communication and on-shelf excellence.
Retail Activation & Measurement: Lead retail strategy and activation in partnership with sales, ensuring best-in-class execution and consumer impact.
Analytics & Insights: Partner with analytics and insights teams to monitor performance, track KPIs, and refine strategies based on market and consumer data.
Brand Growth Initiatives: Develop and implement brand growth strategies that strengthen Buldak’s market position and fuel category expansion.

Requirements

5-10 years of experience in brand strategy, marketing, or brand management, preferably in CPG/food & beverage.
Strong experience in brand positioning, design/visual identity, and communication strategy.
Ability to translate consumer and market insights into actionable strategies that drive growth.
Proven track record collaborating with cross-functional teams (marketing, design, retail, sales).
Strong analytical skills, with experience leveraging market and performance data to inform brand decisions.

Benefits

medical/dental/vision insurance
life insurance
PTO/FTO
401(k) plan with company match

SAMYANG AMERICA INC

SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.

Brea, California, USA

59 employees (12 in marketing)

www.samyangfoods.com