Senior Manager, Brand and Reputation Insights at Boston Scientific | Arden Hills, MN | $132K/yr – $250K/yr

Boston Scientific

Senior Manager, Brand and Reputation Insights

Arden Hills, MN (Hybrid)

$132K/yr – $250K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel brand measurement and the data plumbing that turns murky signals into executive-ready narratives.

Brand measurement system: unite PESO inputs, definitions, and dashboards for awareness, trust, and reputation.
Cross-functional synthesis: align Marketing, Social, and Communications insights to surface trends and amplification effects.
Executive storytelling: translate findings into actionable guidance during campaign planning.

Job Description

Responsibilities

Define and evolve a unified brand and reputation measurement framework across PESO channels.
Establish and maintain a KPI hierarchy aligned to enterprise brand objectives, including awareness, trust, and reputation drivers.
Design and implement a practical, scalable approach to aggregating and integrating cross-channel data.
Partner with channel owners to standardize data inputs, definitions, and reporting cadence.
Build and maintain dashboard or reporting system to provide visibility into brand performance.
Synthesize insights across Marketing, Social, and Communications to identify trends, amplification effects, and brand outcomes.
Oversee brand health and reputation research, including defining objectives, guiding vendors, and integrating findings with performance data.
Translate complex data into clear, executive-ready narratives and provide measurement guidance during campaign planning.

Boston Scientific

4.1 Glassdoor

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 40 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of health care. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions.For more information, visit www.bostonscientific.com and connect with us on X, Instagram, and Facebook. At Boston Scientific, you will find purpose, a place to grow and opportunities to cultivate your passions. To search and apply for open positions, visit https://bostonscientific.eightfold.ai/careers. You may also review our social media guidelines at http://www.bostonscientific.com/social.

Founded in 2008

Marlborough, Massachusetts, USA

52K employees (2,281 in marketing)

www.bostonscientific.com

84% recommend to a friend

92% CEO approval