Responsibilities

• Lead the development and execution of integrated brand media campaigns across OOH, print, paid social, video, display, and in-mall media.
• Support the VP of Marketing and HQ for yearly regional media strategy building, ensuring global media direction is aligned and translated with local specifications.
• Develop and manage media plans and marketing calendars, track timelines, and plan budgets.
• Manage relationships with media agencies and vendors, overseeing media buying and premium placements that reinforce brand storytelling.
• Close collaboration with HQ for media plan validation, preview links checking and validation, as well as daily media topics.
• Capability to set up and launch in-house paid social efforts across platforms, including (but not limited to) Meta, TikTok, Snapchat, YouTube, Pinterest, and LinkedIn.
• Collaborate with the VP of Marketing and HQ to coordinate, resize, and deliver high-quality marketing and media creative ensuring alignment with global brand guidelines.
• Collaborate with the Performance Marketing team on campaign planning and full-funnel alignment.
• In partnership with the Performance Marketing team, utilize campaign performance and brand metrics to inform macro media strategy across channels.
• Remain current on campaign performance for campaign optimization and prepare post-campaign reports and insights to inform future marketing initiatives.

Requirements

• Minimum of 7 years of Brand Media & Marketing experience, with a preference for luxury retail.
• Proven ability to develop, launch, and optimize integrated media strategies and campaigns across diverse channels (OOH, print, paid social, video, display), ensuring alignment with global brand strategies.
• Skilled in managing media agencies and vendors, overseeing buying, and securing premium placements that reinforce brand storytelling.
• Skilled in setting up and launching paid social campaigns across platforms.
• Expert in coordinating, delivering, and approving creative assets and campaign copy, maintaining impeccable attention to detail and adherence to global brand guidelines.
• Experience in executing tailored marketing strategies for specific retail locations, including collaboration with mall marketing, VM, and CRM teams for activations and events.
• Strong analytical capabilities to track campaign performance, extract actionable insights, and make data-informed decisions, comfortable with metrics like impressions and CPMs.
• Exceptional written and verbal communication skills, with a proven ability to create clear, impactful presentations independently and confident public speaking abilities.
• A proactive, can-do attitude and strong problem-solving skills.
• Highly organized, capable of multi-tasking, and able to adapt and pivot effectively in a fast-moving, entrepreneurial environment while delivering top-class work with enthusiasm and high energy.