Responsibilities

• Consumer & Customer Intimacy
• Develop a deep understanding of consumer demographics, psychographics, occasions, path to purchase, and behavioral drivers through data and research
• Identify, validate, and develop consumer insights and universal truths to drive relevant communications
• Analyze data and synthesize insights to optimize plans and commercial investment decisions
• Leverage data and trends to drive marketing innovation, brand building (communications), and retail programs
• Business Planning
• Own the P&L to ensure delivery of revenue, profit, market share, and brand health KPIs
• Lead the monthly operating process, including forecasting, to manage demand fluctuations and supply challenges
• Track sales, consumption, and consumer trends to identify gaps and opportunities
• Project end‑to‑end business plan impact and prepare cross‑functional teams for execution (procurement, supply, etc.)

Requirements

• Bachelor’s degree (BA/BS) in Marketing or related business field, or equivalent experience
• MBA preferred
• Strong budget management and financial acumen
• Excellent negotiation, relationship‑building, and communication skills
• Strong research, strategic analysis, and problem‑solving capabilities
• Ability to work independently, manage multiple priorities, and meet deadlines
• Proficiency in Microsoft Office applications
• Minimum 5 years of experience in marketing or brand management
• Proven ability to lead and influence cross‑functional teams and agency partners
• Experience leading marketing communications projects, including digital and media strategies

Preferred

• Experience with IRI or Nielsen strongly preferred