Responsibilities

• Brand narrative & messaging. Own the master brand narrative, messaging frameworks, and value propositions. Maintain messaging architecture and talking points, and keep brand expression consistent across regions, channels, and campaigns.
• Category narrative. Drive market adoption of Acceldata's category narrative — ensuring our category language and points of view are consistently reflected in content, media coverage, and campaigns. Track whether analysts, media, and competitors begin adopting our framing, and feed that back into messaging.
• Brand identity & standards. Steward the visual and verbal identity — voice, tone, logo usage, and design standards. Maintain and govern brand guidelines, and ensure internal teams, agencies, and partners apply them consistently.
• Brand measurement & perception. Establish and maintain a consistent methodology for measuring brand visibility and perception across regions.
• Benchmark our standing against competitors and against the specific points of view we're driving into the market. Report on share of voice, sentiment, message pull-through, and coverage quality on a regular cadence, and translate findings into recommendations.
• Brand consistency & governance. Act as the guardian of the brand - reviewing external materials for alignment and resolving inconsistencies across teams and regions.
• Agency management. Direct and coordinate the day-to-day activities of our PR agencies operating across regions (e.g., North America, EMEA, India).
• Set priorities, brief agencies on narratives and campaigns, review outputs, and hold each partner accountable to shared KPIs.
• Communications calendar. Build and maintain a rolling communications calendar with both month-over-month and quarter-over-quarter views, giving leadership and stakeholders forward visibility into the key stories, launches, and campaigns we're pushing. Sequence announcements so nothing collides and momentum builds toward key business events.
• Content & announcements. Work with our agencies to develop press releases, media pitches, bylines, op-eds, and award submissions. Prepare spokespeople with talking points and Q&A.

Requirements

• 6+ years in brand management, PR, or corporate communications in B2B tech/enterprise software/data & AI.
• Proven experience owning brand narrative, messaging, and brand standards.
• Proven experience managing external PR agencies, ideally across multiple regions.
• Track record of landing earned media and building share of voice.
• Strong writing and editorial judgment; comfortable operating at an executive level.
• Data-literate: Able to define and report on brand and communications metrics.

Preferred

• Experience in the data platform, observability, or agentic AI space.
• Experience supporting category creation or category-narrative programs.
• Existing relationships with tier-1 tech media.