Responsibilities

• You’ll own and evolve the brand strategy for Unusual Machines and its portfolio, including Rotor Riot and Fat Shark
• You’ll serve as the steward of our brand identity—shaping how we show up in the market, how we tell our story, and how customers connect with our products across every touchpoint
• This role blends strategy and execution
• You’ll define brand positioning, translate insights into compelling campaigns, and ensure consistency across digital, physical, and experiential channels
• You’ll work cross-functionally with Product, Sales, and Creative to bring our vision to life while using data and customer feedback to continuously refine our approach
• Partnering with leadership in defining and refining brand positioning and messaging across the Unusual Machines portfolio
• Leading integrated marketing campaigns across digital, social, and offline channels
• Partnering with Product and Creative teams to ensure brand consistency across launches and packaging
• Analyzing market trends, competitive activity, and consumer insights
• Translating customer feedback and VoC data into actionable brand improvements

Requirements

• Proven experience as a Brand Manager, Associate Brand Manager, or similar role
• Strong ability to develop and communicate brand and marketing strategies
• Exceptional written and verbal communication and storytelling skills
• Data-driven mindset with strong analytical and performance measurement skills
• Deep understanding of the full marketing mix and audience targeting
• Experience collaborating on product packaging to ensure brand consistency and compliance
• Demonstrated success building and leveraging Voice of Customer programs
• Expert-level understanding of social media platforms, content strategy, and community engagement
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience

Preferred

• Experience managing or scaling a global brand
• Familiarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)
• Ability to manage multiple projects in a fast-moving environment
• Working knowledge of UI/UX principles as applied to product and marketing experiences

Benefits

• Equity is included for all exempt positions
• Medical, Dental, and Vision Benefits
• 401(k)
• Unlimited PTO
• Paid Holidays
• Daily Catered Lunches