Responsibilities

• Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives
• Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross-functional and global alignment
• Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research
• Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams
• Synthesize quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders
• Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners

Requirements

• Bachelor's degree
• 7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action
• 5+ years leading primary quantitative and qualitative research initiatives
• Proven experience developing holistic learning plans that integrate multiple data sources
• Strong ability to influence senior stakeholders (VP+ level) through compelling insight storytelling
• Experience analyzing syndicated data sources (e.g., Nielsen, IRI, Numerator)

Benefits

• You’ll be part of an inclusive and diverse organization where professional development and career mobility are core to the talent strategy.
• We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated.
• We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.