Responsibilities

• Lead the 5-year brand planning process, including calendar development, cross-functional alignment, and execution of integrated marketing plans
• Develop and maintain compelling brand positioning and USPs, ensuring consistency across all campaigns, packaging, and consumer touchpoints
• Provide strategic and creative direction to the internal creative agency and external partners to ensure high-impact, insight-led marketing programs
• Identify and drive innovation opportunities across product, packaging, formats, and consumer occasions to accelerate brand growth
• Lead new product development initiatives from concept through commercialization, ensuring on-time launches and strong market positioning
• Explore adjacent category opportunities and new consumption occasions that extend brand relevance and unlock incremental revenue
• Partner with Consumer Insights, R&D, and Sales to translate trends, white space, and consumer needs into actionable innovation pipelines
• Support the development of test-and-learn pilots, limited launches, and new go-to-market models
• Collaborate with Retail Sales, On-Premise, eCommerce, and Trade Marketing to develop customer-specific innovation and growth initiatives
• Support development of market-specific launches and commercialization strategies

Requirements

• 7+ years of brand management, innovation, or growth marketing experience within CPG, preferably food & beverage or premium consumer brands
• Proven track record leading new product launches and commercialization initiatives
• Strong innovation mindset with experience identifying and scaling new growth platforms
• Excellent project management and organizational skills with ability to manage complex, cross-functional initiatives
• Strong analytical and strategic thinking abilities with a data-driven approach to decision-making
• Experience developing creative briefs and guiding integrated marketing campaigns
• Strong financial acumen and experience managing budgets and building business cases
• Leads, coaches, and develops team members, fostering a high-performance culture and building strong leadership capability across the organization
• Collaborative leadership style aligned with a team-first culture
• Outstanding communication and presentation skills; comfortable influencing senior stakeholders

Benefits

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:
• 24/7 online physician consultations
• virtual mental health resources
• life coaching
• engaging employee community groups
• cash rewards for healthy habits and fitness reimbursements
• library of on-demand fitness videos
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.