Responsibilities

• Lead campaign strategy and product launches from brief to release, setting clear objectives, directing execution and evaluating results to strengthen future campaigns.
• Own the social publishing calendar, planning content, reviewing copy and assets, and ensuring every post supports the wider brand direction.
• Set and uphold the brand tone of voice across campaign messaging, social captions and customer-facing marketing materials.
• Manage the creative team with clear briefs, focused feedback and priorities that keep work moving without compromising quality.
• Brief and manage external creatives, aligning their work with the campaign concept, production schedule and Naked Wolfe aesthetic.
• Review creative across channels to maintain a coherent visual identity, from launch imagery to everyday social content.
• Own the structure and upkeep of shared Google Drive libraries so briefs, working files and approved assets are organised and easy to find.
• Coordinate wholesale assets, ensuring partners receive current, approved imagery and marketing materials on time.

Requirements

• Substantial experience at a fashion company, including an established track record at director level or in an equivalent senior brand marketing leadership role. Prior fashion brand experience is essential.
• Demonstrable success leading fashion campaigns and launches, with evidence of your contribution to brand growth, audience engagement or commercial performance.
• Proven leadership of internal creative teams and external talent, with the judgement to set direction, challenge work and maintain a distinctive brand identity.
• Deep knowledge of fashion audiences, competitors and social culture, alongside excellent copy judgement and operational discipline. Experience at a competing fashion or footwear brand is strongly preferred.

Preferred

• Experience at a competing fashion or footwear brand is strongly preferred.