Responsibilities

• Translate founder-driven creative direction into structured briefs, messaging frameworks, and actionable narratives for launches and core franchises.
• Maintain and evolve brand consistency across all channels (Global, U.S., DTC, wholesale, retail, digital).
• Develop brand and campaign decks in partnership with Creative; ensure cross-functional clarity on story, priorities, and execution.
• Support product positioning, claims, and storytelling with structure and clarity — without diluting the brand’s specificity.
• Partner with Product Development and Marketing leadership on product briefs, innovation roadmaps, and launch prioritization.
• Translate trends, consumer insights, and category dynamics into actionable product and positioning recommendations.
• Frame product stories with clarity: hero claims, reasons-to-believe, ingredient narratives, and experiential cues.
• Ensure packaging, sampling, and collateral support the overall product strategy and brand standards.
• Own end-to-end U.S. GTM planning and execution across wholesale partners including Nordstrom, Neiman Marcus, Bluemercury, Holt Renfrew, and key specialty stores.
• Build retailer sell-in decks, seasonal toolkits, and account-specific activation plans.