Responsibilities

• Lead brand experiences and activations end-to-end, thinking holistically about the consumer experience – from concept, programming and storytelling through planning, execution, on-site management and post-event reporting
• Maintain a strong pulse on culture across fashion, art, design, food, music, wellness and sport, identifying relevant opportunities and communities for BIRKENSTOCK to show up in ways that feel authentic and distinctly its own
• Manage experiences including retail openings and programming, consumer activations, community events, VIP and media experiences, partnerships and special projects
• Translate creative and creative direction into actional experiential plans, balancing ambition, brand integrity, consumer impact and operational realities.
• Lead on-the-ground execution while managing multiple activations and workstreams across markets, timelines and stakeholders
• Serve as a connective force across Retail, Creative, Communications, Social, Digital, Merchandising and other teams, creating alignment around plans, responsibilities and deliverables
• Manage experiential agencies, producers, fabricators, vendors and external partners from briefing and scoping through execution
• Own project budgets, scopes, timelines and estimates
• Develop systems, frameworks and ways of working that create greater consistency, efficiency and scalability across the experiential program
• Establish objectives and KPIs for experiential initiatives and evaluate performance against them

Requirements

• 7+ years of experience in experiential marketing, brand experience or activations, ideally within a leading consumer brand and/or agency
• Demonstrated experience leading complex, high-touch brand experiences from concept through execution
• Strong strategic and creative instincts, cultural intuition and a discerning point of view on how physical experiences contribute to broader brand storytelling
• Exceptional project-management and operational skills, with experience managing multiple workstreams, budgets and external partners
• Strong cross-functional communication skills and the ability to create alignment and influence across teams
• Excellent written, verbal and visual communication skills, including the ability to develop clear, executive-ready presentations
• Experience building processes and frameworks and an analytical mindset for measuring performance
• Resourcefulness, sound judgment and the ability to anticipate problems, identify solutions and make decisions as conditions change
• A collaborative, low-ego approach and willingness to be hands-on when the work requires it