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BIRKENSTOCK

Brand

4.0
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
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Open positions1 open marketing positions

BIRKENSTOCK logo

Senior Manager Brand Experience & Activations

BIRKENSTOCK

San Francisco, CA (Remote)

$120K/yr - $130K/yrIn-houseFull-timeSenior level7+ years exp.
9 days ago

Company overview

BIRKENSTOCK is the inventor of the footbed and is committed to a clear purpose: foot health. The company's shoemaking tradition can be traced back to 1774. Deeply rooted in orthopedics, the brand stands for superior functionality, the commitment to craftsmanship, uncompromising quality and the promise of an ultimate product experience. The brand transfers this concept of well-being to shoes, sleep systems and natural cosmetics to help make the lives of our customers richer and better.With 6,200+ employees worldwide, this traditional, sixth-generation family-run business is also one of the German footwear industry’s biggest employers. Manufactured in Germany, BIRKENSTOCK products are sold in more than 100 countries globally.
Linz am Rhein, Rhineland-Palatinate, DEU
2.3K employees (259 in marketing)
www.birkenstock-group.com
100% recommend to a friend
64% positive business outlook

People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Funding

Last raise

Private Equity, 5 years ago

Funding history

Feb 2021

Private Equity Round Birkenstock Group

Audience

Monthly website visitors
47.1K
Month over month+12.8%
Quarter over quarter-15.3%
Top sourceDirect (47.7%)
Ad budget per month$0.0
Average search rank35.5
Traffic source mix
Direct
47.7%
Search
35.4%

News

Kith Is Releasing These Made-to-Order Birkenstock Boston Braided Clogs Exclusively to Its Loyalty Members
Dec 8, 2025 • WWD
Cyber Monday Alert: Birkenstocks Are as Low as $11, and We Found the Cutest Pairs (Including Clogs)
Dec 1, 2025 • E! News
Score rare deals on Birkenstocks during Cyber Monday
Dec 1, 2025 • Page Six

Links

www.birkenstock-group.comLinkedInCrunchbase
Glassdoor

Loading insights...

Headcount +12.5% year over year
Referral
8.9%
Social
6.6%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

82.5K

12-mo growth

+25.7%

Monthly growth

+2.2%

Salaries

Typical salary range

$120,000 – $130,000

/ yr

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BIRKENSTOCK insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
—
Headquarters
Linz am Rhein, Rhineland-Palatinate
Employees
5001-10000
12.5% growth last 12mo
Marketing team
259
11% of company
69 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 12.5%
LinkedIn headcount is up 12.5% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 12.5% last 12 months · Last funding 3+ years ago
Trend
2022-10-31 -> 2026-02-16
Headcount (12 months)
+12.5%
Last funding round
61 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
47.1K
Month over month+12.8%
Quarter over quarter-15.3%
Top sourceDirect (47.7%)
Traffic source mix
Direct
47.7%
Search
35.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
21 competitor sites
Search traffic: 1K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+27
Ad budget per month
$0.0
Average search rank
35.5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown
We need LinkedIn role growth data for marketing-related functions.

Visible marketing levels

Shows title levels we can see from saved marketing people.

This is a simple level map from saved marketing job titles. It is not the full team map.
Top visible leader
Scott Radcliffe
VP Brand | Americas
Visible levels
VP
1 person
Scott Radcliffe
Head
1 person
Simone Hack
Director
5 people
Christa SkovJenny KnechtKara BurkeRachael Schnelland 1 more
Manager / Lead
13 people

Marketing team size

Shows saved marketing team size.

259
11% of the company • 69 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 259.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4 / 5
Work-life balance
4 / 5
Culture
4 / 5
Diversity & inclusion
4.8 / 5
Recommend to a friend
100%
Positive business outlook
64%

Funding

Shows saved funding data.

Last raise
Private Equity
5 years ago
Funding details
Amount raised
—
Last round
Private Equity
Last fundraise
5 years ago

News

Shows saved company news.

Kith Is Releasing These Made-to-Order Birkenstock Boston Braided Clogs Exclusively to Its Loyalty Members
Dec 8, 2025 • WWD
Cyber Monday Alert: Birkenstocks Are as Low as $11, and We Found the Cutest Pairs (Including Clogs)
Dec 1, 2025 • E! News
Score rare deals on Birkenstocks during Cyber Monday
Dec 1, 2025 • Page Six

Team background and peers

Shows past companies, experience, and people you may work with.

Average years of experience
—
Several saved marketing people have enough background data to summarize the team.
Role level mix
Manager / Lead13
Director5
IC3
Head1
VP1
Experience mix
No experience mix yet.
Top past employers
birkenstock
other
20 people
foot locker
8.9%
Social
6.6%
Paid referral
1.1%

Total followers

82.5K

12-mo growth

+25.7%

Monthly growth

+2.2%

2023-12-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
CAD Specialist Modeler
Mary ManningLena WulfNettie J.Ada Bralewskaand 9 more
IC
3 people
Candace GrafSvenja LöbbingRachel Gonzalez
How much data
23 saved people matched. Missing from saved list: 236.
How sure we are
We found a usable ladder, but it is still based on saved titles only.
other
7 people
nordstrom
other
7 people
look graffelder
other
4 people
the mirbeau companies
other
4 people
bestseller
other
3 people
Top schools
le moyne college2
sonoma state university2
university of minnesota2
hmkw k ln1
People you may work with
Christa Skov
Christa Skov
Director of Partner Marketing
Simone Hack
Simone Hack
Head of Corporate Talent Acquisition
Jenny Knecht
Jenny Knecht
Director, Partner Marketing
Scott Radcliffe
Scott Radcliffe
VP Brand | Americas