Responsibilities

• Define and refine employer personas and buying committees (e.g., HR, Benefits, Total Rewards, Real Estate, Finance).
• Own B2B positioning and messaging across employer segments, industries, and solutions.
• Translate complex, services-based offerings into clear, outcome-driven value propositions for employers.
• Partner with Sales to align messaging to real buyer objections, decision criteria, and deal realities.
• Lead B2B go-to-market strategy for new and evolving employer solutions.
• Develop all B2B-facing marketing assets, including: employer pitch decks and sales presentations, one-pagers, sell sheets, case studies, employer landing pages and conversion paths.
• Ensure all B2B materials are sales-ready, consistent, and continuously improved based on feedback.
• Own B2B growth marketing strategy, including demand generation and experimentation.
• Plan, launch, and optimize paid campaigns across channels such as LinkedIn, search, and retargeting.
• Lead a test-and-learn approach to audience targeting, messaging and creative, offers and conversion paths.

Requirements

• 7-10+ years of experience in B2B marketing, growth marketing, or go-to-market roles.
• Experience owning or building a B2B marketing motion end to end (ideally in services, complex offerings, or multi-stakeholder sales).
• Strong background in positioning, messaging, and demand generation.
• Comfort working closely with Sales and leadership on revenue-aligned goals.
• Experience managing agencies and external partners with confidence and clarity.
• Analytical, curious, and comfortable operating without a playbook.
• Excellent communicator who can simplify complexity and influence across teams.
• Travel locally up to 25% of the time

Benefits

• Health benefits are available upon start date.
• Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
• Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
• Comprehensive benefits package, including health, dental, vision, and pet insurance.
• 401k with company match.
• Tuition reimbursement.
• Career advancement and coaching.
• Additional Paid Time off and Holidays.
• Referral Program.