Senior Manager, Audience Growth

Responsibilities

• Own integrated marketing campaigns from strategy through execution, establishing clear goals, audiences, strategy, channel mix, creative direction, and measures of success.
• Build and actively manage campaign plans, including deliverables, owners, deadlines, dependencies, and approvals; anticipate needs and risks and keep work moving to completion.
• Quarterback internal channel owners, content leads, and external partners, ensuring alignment on the marketing goal, plan, responsibilities, and timing.
• Serve as a hands-on marketer, developing campaign briefs, messaging, copy, creative concepts, partner materials, and other assets while coordinating specialized execution across the team.
• Manage KCRW’s marketing calendar and prioritize campaigns and resources based on organizational goals, audience opportunity, expected impact, and team capacity.
• Oversee KCRW’s paid newsletter acquisition program and external agency, partnering with internal newsletter owners to grow qualified audiences and optimize performance.
• Partner with the Acquisitions & Promotions Manager to leverage media trade, KCRW Presents, promotions, giveaways, and cultural partnerships for audience acquisition and awareness.
• Lead paid-media strategy and execution, including budget allocation, targeting, creative testing, optimization, and performance analysis, while continually exploring and testing new channels and acquisition opportunities.
• Monitor campaign performance during and after launch, using data to optimize active campaigns, identify new experiments, and apply learnings to future strategy and execution.
• Test new tools and approaches, including AI, to improve the speed, quality, and effectiveness of KCRW’s marketing.

Requirements

• 5+ years of experience in digital, growth, or integrated marketing; experience in nonprofit, public media, media, or another mission-driven organization is a plus
• Proven experience owning multi-channel campaigns from strategy and planning through execution, optimization, and reporting
• Strong project-management skills, with the ability to manage multiple campaigns, owners, deadlines, dependencies, and shifting priorities at once
• Experience navigating complex, highly cross-functional organizations, with the ability to identify stakeholders and dependencies early, create alignment, and drive work forward without direct authority
• Strong judgment and prioritization skills, with the ability to identify what matters most, ask the right questions, anticipate needs, and proactively surface risks
• Strong creative instincts across messaging, storytelling, and design, with the ability to personally develop high-quality campaign briefs, copy, and core marketing materials
• Experience running paid media across major digital platforms and using performance data to improve targeting, creative, and spend
• Data-driven mindset with the ability to translate performance insights into decisions and action
• Curiosity about emerging channels, tools, and technologies, with the judgment to determine what is worth testing
• Familiarity with AI tools in marketing workflows, with the ability to use them thoughtfully while applying independent judgment and quality control

Benefits

• Hybrid work schedule for select positions
• Eligible for overtime and premium working holiday pay rate
• Sick leave award
• Vacation leave accrual
• Paid holidays
• Health insurance (including medical, dental, vision, FSA, life and AD&D) eligibility
• 403(b) with company match
• Passionate office environment surrounded by an incredible community of curious and talented colleagues
• KCRW is a qualifying employer under the Public Service Loan Forgiveness (PSLF) program - read more here to determine your eligibility