Senior Manager, Amazon Media & Growth

Responsibilities

• Lead Amazon Sponsored Ads and DSP strategy, including Sponsored Products, Sponsored Brands, Sponsored Display, and broader retail media investments.
• Conduct in-depth audits of campaign structure, keyword strategy, bidding approaches, budget allocation, and search-term performance to identify opportunities for optimization and growth.
• Partner with agency teams to improve campaign effectiveness while ensuring accountability against performance goals and business objectives.
• Develop and optimize full-funnel retail media strategies, including search, competitor conquesting, retargeting, prospecting, and new-to-brand acquisition initiatives.
• Evaluate and recommend budget allocation strategies that balance efficiency, growth, profitability, and incremental business impact.
• Analyze performance trends and diagnose issues impacting campaign effectiveness, including traffic fluctuations, conversion changes, inventory challenges, and Buy Box performance.
• Partner with sales and finance teams to understand performance drivers, forecast media-attributed sales, and identify opportunities to improve return on investment.
• Build category growth strategies that support assortment planning, hero SKU prioritization, pricing, promotional opportunities, and portfolio growth.
• Identify whitespace opportunities, competitive threats, and emerging marketplace trends to drive long-term business growth.
• Translate shopper search behavior and marketplace insights into strategic recommendations for category, brand, and innovation teams.

Requirements

• Bachelor's Degree in Business, Marketing, Analytics, Communications, Advertising, or equivalent professional experience.
• 5-8+ years of experience in Amazon performance marketing, retail media, or related commerce media disciplines.
• Significant hands-on experience within Amazon Ads Console, Amazon DSP, or comparable retail media platforms.
• Proven experience managing and influencing agency partners while driving performance accountability.
• Strong understanding of keyword strategy, search-term mining, bidding methodologies, budget allocation frameworks, and full-funnel retail media architecture.
• Experience optimizing campaigns focused on new-to-brand acquisition, sales growth, and long-term customer value.
• Strong analytical skills with the ability to translate complex performance data into actionable business recommendations.
• Experience working cross-functionally with brand, sales, finance, commerce, and media stakeholders.
• Strong commercial acumen with an understanding of how media investments impact revenue, profitability, and broader business performance.
• Experience building and presenting strategic recommendations to senior leadership teams.

Preferred

• Experience within CPG, consumer goods, or related industries.
• Experience working with Amazon Vendor Central.
• Familiarity with retail media management and optimization platforms such as Pacvue, Skai, or similar technologies.
• Experience utilizing commerce measurement and performance tools such as Stackline, Circana, or related solutions.
• Experience developing retail media growth strategies for large-scale brands and enterprise organizations.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.