Senior Manager, Amazon Channel Marketing & Growth at WK Kellogg | USA | $144K/yr – $180K/yr

Senior Manager, Amazon Channel Marketing & Growth

USA (Remote)

$144K/yr – $180K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own and optimize the end-to-end Amazon growth engine, from strategy and budget to paid search, display, and promotions, aligning with sales and brand goals and data-driven insights.

Growth ownership: end-to-end Amazon marketing strategy, investment planning, and cross-functional execution with sales and analytics.
Optimization and measurement: manage media and coupon spend, track iROAS, share of voice, and drive incremental growth.

Job Description

Drive Amazon growth and conversion by owning the end-to-end marketing strategy, investment planning, and execution across advertising and promotions.
Optimize media and coupon investments across the shopper journey to deliver measurable sales and brand impact, informed by performance insights and deep Amazon advertising expertise.
Collaborate with Amazon Ads partners and agencies, as well as cross-functional internal teams including sales/account management, digital shelf and retail media leads, advanced marketing capabilities and analytics.
Lead annual and long-range Amazon marketing strategy, identifying growth levers, whitespace opportunities, and evolving Amazon capabilities.
Develop and execute marketing and promotional plans that meet both customer and sales/brand objectives, leveraging insights and growth opportunities.
Serve as the Amazon Advertising expert, with a focus on paid search and digital display to reach shoppers throughout their journey.
Manage annual budgets for media (search/display) and coupons, recommending optimal allocation across tactics.
Build the marketing strategy, promotional plan, and investment mix to achieve key business goals.
Translate media and promotional performance into clear business impact and actionable recommendations for leadership and sales partners
Lead agency and vendor management, including briefing media agencies, evaluating strategy and creative, and communicating across key stakeholders

WK Kellogg

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.

Founded in 2023

Battle Creek, Michigan, USA

1.3K employees (80 in marketing)

www.wkkellogg.com/en-us/home.html