Responsibilities

• Lead annual and long-range Amazon marketing strategy, identifying growth levers, whitespace opportunities, and evolving Amazon capabilities
• Develop and execute marketing and promotional plans that meet both customer and sales/brand objectives, leveraging insights and growth opportunities
• Serve as the Amazon Advertising expert, with a focus on paid search and digital display to reach shoppers throughout their journey
• Manage annual budgets for media (search/display) and coupons, recommending optimal allocation across tactics
• Build the marketing strategy, promotional plan, and investment mix to achieve key business goals
• Translate media and promotional performance into clear business impact and actionable recommendations for leadership and sales partners
• Ensure all aspects of the marketing strategy are closely aligned with sales and account management (SKU priorities, supply chain updates, investment levels, and sales impact)
• Lead agency and vendor management, including briefing media agencies, evaluating strategy and creative, and communicating across key stakeholders
• Partner with brand, advanced marketing capabilities, and account management teams on cross-functional JBP strategy, including national media investment in Amazon Ads
• Integrate Amazon Ads strategy within broader omnichannel and retail media plans, ensuring alignment with national media and off-Amazon activation
• Partner with the marketing analytics team to analyze media and coupon performance
• Collaborate with digital shelf and account management teams on content optimization, SEO, ratings & reviews, and retail readiness opportunities
• Advertising and Coupon Optimization: Manage Amazon Vendor Powered Coupons (VPCs) and other self-service promotional activations, in partnership with the account lead
• Improve campaign efficiency and effectiveness by reviewing performance and refining plans to achieve growth objectives
• Leverage advertising, promotions, and content enhancements to improve organic rank and share of voice
• Establish test-and-learn frameworks to validate incrementality and inform future investment decisions
• Execute daily site merchandising across brand portfolio, including product setup, imagery, navigation, and onsite experiences.
• Identify and resolve errors, inconsistencies, and merchandising bugs.
• Maintain and evolve site navigation, search, and product discovery tools (filters, facets, cross-sell placements) to improve customer experience.

Requirements

• Bachelor’s degree (or higher) in business, marketing, or a related field
• Digital merchandising execution excellence, ensuring accurate and consistent onsite execution across product presentation, pricing, promotions, navigation, and discovery tools.
• 5+ years of direct Amazon Ads management experience
• Proficiency in Vendor Central or Seller Central, and Amazon Ads
• Demonstrated experience managing and guiding agency teams
• Experience planning and executing Amazon promotions and coordinating promotional calendars with sales and account management
• Strong financial acumen, including budget management, ROI analysis, and investment optimization
• Proven experience owning and optimizing Amazon marketing KPIs (e.g., iROAS, conversion rate, NTB, share of voice)
• Highly organized and structured, with the ability to manage multiple projects simultaneously
• Excellent communication and presentation skills, with the ability to clearly convey insights and recommended actions to leadership
• Ability to synthesize and interpret data from multiple disparate sources into concise, action-oriented recommendations
• Growth mindset with a passion for eCommerce

Preferred

• Experience in CPG category and working across both Amazon.com and Amazon Fresh businesses a plus

Benefits

• Incentive Plan bonus eligibility
• Health, dental and vision insurance
• Savings and Investment Plan with Company match and contribution
• Paid Time Off (includes paid sick time)
• 11 Paid Holidays
• Life Insurance, AD and D Insurance and STD/LTD
• Tuition reimbursement, adoption assistance for eligible employees
• Employee recognition program