Responsibilities

• Lead our AI-era discovery strategy
• Own the design and execution of a multi-quarter roadmap for GEO, AEO, AI discovery, and traditional search initiatives – including priorities, success metrics, and operating models
• Lead ongoing performance measurement and analysis, defining success beyond traffic, including AI visibility, citations, authority, and downstream impact like conversions, pipeline and revenue.
• Design and run experiments, analyze outcomes, and refine strategy based on results; share learnings with leadership to inform content, web, and product strategy
• Establish clear guidance for how Contentful content should be created, structured, optimized, and distributed to maximize visibility in AI-generated responses
• Create operating rhythms, documentation, and enablement so best practices are consistently adopted across teams
• Identify and implement improvements with web team to allow AI agents, including search bots, LLM crawlers, and conversational assistants, to efficiently interpret, index, and act on Contentful content
• Own Contentful’s search and discovery tooling strategy, including evaluation, selection, and ongoing use of platforms across SEO, GEO, and AI discovery (e.g., Profound, AirOps, Ahrefs, Screaming Frog, Search Console, Contentful Analytics, and emerging AI search analytics tools)
• Thought leadership and external visibility
• Serve as an internal and external subject matter expert on modern search, GEO, and AI discovery

Requirements

• 10+ years of experience in search, with deep expertise in SEO and a clear, informed point of view on how search is evolving in the age of AI, including GEO, AEO, and emerging discovery models
• Proven ability to design and lead strategic, multi-quarter programs, translating complex systems into clear priorities, roadmaps, and measurable outcomes
• Strong analytical judgment, with a track record of interpreting data, running experiments, and turning insights into clear, actionable recommendations
• Experience leading and influencing cross-functional teams, including direct management of agencies, contractors, or full-time contributors
• Executive-level communication skills, with the ability to clearly explain complex technical and AI-driven concepts to senior stakeholders
• Comfort operating in ambiguity, building structure where none exists, and evolving strategy as platforms, algorithms, and behaviors change
• Solid technical fluency across modern web and content systems, including CMS platforms, structured content, and the fundamentals of HTML, CSS, and JavaScript
• Hands-on experience with search, analytics, and modern discovery tooling, including traditional SEO platforms and AI-driven discovery, evaluation, and measurement tools

Preferred

• Direct experience optimizing content for LLMs, answer engines, or AI-powered discovery platforms
• Background in content strategy, information architecture, or structured content design – experience with Contentful app is a huge plus!
• Experience influencing product or platform roadmaps without direct ownership
• Public thought leadership through writing, speaking, research, or industry contribution

Benefits

• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
• Stock Options for employees