Responsibilities

• Lead marketing strategy, brand campaigns and storytelling across all markets, championing bold, innovative ideas from brief through creative development and approvals
• Serve as the strategic bridge between business priorities and marketing execution, bringing a creative and innovative lens to developing plans and briefs that align advertising output to JetBlue's commercial objectives across all markets
• Provide strategic guidance and oversight to team owning network marketing, product marketing, co-op marketing, and co-brand marketing, ensuring all work ladders up to broader brand and business objectives
• Develop close relationships with paid media and organic social media peers to ensure strategic alignment with creative, campaigns, and media needs
• Oversee day-to-day relationships with creative agencies and key external stakeholders
• Collaborate with marketing leadership and cross-functional commercial colleagues to advocate for strong, strategically-led creative and media choices to reinforce brand identity and positioning across all markets
• Partner with cross-functional teams to assess and complete ad hoc projects for the organization
• Communicate JetBlue’s tactical and strategic marketing goals to agency partners and ensure all touchpoints ladder up to the larger business objectives
• Lead, mentor, and develop a team fostering engagement, career growth, and goal achievement
• Manage advertising and content budget

Requirements

• Bachelor’s Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience.
• Six (6) years of marketing/brand/advertising experience with a national brand, with a demonstrated focus on marketing strategy
• Experience leading large-scale, omni-channel, cross-functional projects
• Deep understanding of brands, advertising campaigns, advertising process and non-traditional marketing tactics
• Adept at managing and balancing internal and external cross-functional stakeholders
• Proven track record of managing, developing, and inspiring a team of senior-level individual contributors across distinct marketing disciplines
• Experience selling-in campaigns and ideas to senior leaders
• Experience managing agency deliverable and relationships
• Prior budget management or P&L responsibility experience
• Proficient with Microsoft Office suite and AI tools

Preferred

• Eight (8) years of brand-side marketing experience
• Experience in the travel industry