Mood

Senior Manager, Ads Performance + Creative

New York, USA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 7 months ago

Job Summary

Own the end-to-end creative testing flow for performance marketing, turning data into repeatable tests and scalable creative strategies.

  • Must-have: 6+ years in performance marketing with hands-on Meta ads and paid channels.
  • Standout: Owns end-to-end creative testing flow and builds scalable testing architecture.
  • Standout: Uses AI tools to scale processes and translate data into actionable creative direction.

Job Description

Responsibilities
  • Conduct deep-dive analyses of ad-level performance within and across Meta, Google (YouTube), Applovin, and other channels; moving past standard metrics to identify non-obvious patterns in ad engagement rates, performance, attribution, and audience/persona behavior.
  • Translate performance metrics such as hook rate, CTR, CPA, LTV, and ROAS into actionable creative iterations and testing strategies. Isolate individual components of an ad to inform follow-up tests.
  • Proactively dive into specific data sets to uncover insights “beyond the surface,” such as how specific creative angles interact with different audience segments or how creative fatigue varies by format.
  • Apply the necessary statistical analysis to ensure creative tests are statistically significant and that learnings are truly repeatable. Connect the dots between creative performance, website conversion, and customer retention to inform a holistic acquisition strategy.
  • Develop clear, testable creative briefs rooted in data rather than subjective opinion or one-off ideas. Structure experiments to iterate on winning concepts and systematically test new hypotheses.
  • Move beyond maintaining a roadmap to building a robust, scalable creative testing architecture that can handle a high volume of assets without losing quality or strategic focus.
  • Leverage AI tools and LLMs to scale creative and analytical processes. You will be responsible for writing, testing, and reviewing LLM prompts to ensure output consistency, brand alignment, and compliance.
  • Continuously iterate on internal workflows to remove bottlenecks, ensuring the testing pipeline moves faster and more efficiently as we scale. Partner with stakeholders to ensure testing priorities align with acquisition goals and channel performance.
  • Take 100% ownership of the creative testing flow, from initial hypothesis and briefing to launch, readout, and the subsequent iteration. Lead creative performance reviews grounded in objective results, clear learnings, and next-step recommendations.
  • Lead the creative strategy function, making high-stakes decisions on budget allocation and creative direction based on performance data. Lead relationships with external agencies and the buildout of Mood’s internal creative function.
Requirements
  • 6+ years of experience in performance marketing, paid media, growth marketing, or a similar acquisition-focused role, with recent hands-on experience managing Meta ads and other paid channels.
  • Proven track record at a decision-making level; you have built or led a strategy function, or successfully led a team of high-performing marketing managers.
  • Demonstrable ability to deconstruct ad creative and campaign structures into actionable data points.
  • Dedicated focus on rigorous testing methodologies and experience managing complex, multi-variable testing roadmaps.
  • High levels of proactiveness and curiosity, actively seeking and investigating opportunities to improve performance.
  • Hands-on experience managing or working closely with paid social campaigns, especially Meta
  • Strong cross-functional communication; ability to translate performance data into executive summaries, in-depth analysis, and creative direction
  • High comfort level using AI tools to scale processes
Nice To Have
  • Experience scaling creative testing within a high-growth DTC brand
  • Experience writing and reviewing LLM prompts to ensure consistency and compliance
  • Prior experience developing ads for a brand in a highly regulated industry

Mood

Welcome to Mood! We are a company deeply rooted in the belief that everyone deserves quality and trustworthiness. At the core of our mission is a strong commitment to sustainable agricultural practices, partnering with small, organic family-run farms. These collaborations ensure that we support growers who are dedicated to nurturing the environment and producing superior hemp.At Mood, we emphasize the importance of transparency, quality, and customer satisfaction. Our dedication to these principles ensures that we build strong relationships with both our partners and customers. By focusing on the natural profiles of our sourced plants, we aim to offer an experience that is genuine and tailored to individual preferences.What truly distinguishes Mood in the industry is our unwavering commitment to sustainability and eco-friendly practices. Our ethos revolves around the idea of plants being "grown with love." Every step we take is in harmony with nature and our partners, who, like us, believe in the holistic approach of using every part of the hemp plant. We are proud to stand alongside the diligent farmers who share our vision and values, producing some of the finest legal hemp in America.

Founded in 2022
Sheridan, Wyoming, USA
162 employees (18 in marketing)

Senior Manager, Ads Performance + Creative

Mood · New York, USA · On-site