Responsibilities

• Own and continuously optimize Ridwell's Meta advertising program, using performance and retention data to guide strategic decisions on targeting, budget, and audience mix
• Diversify our acquisition mix beyond Meta, identifying, testing, and scaling new platforms and channels to build a more resilient, multi-channel growth engine
• Build and manage a UGC/creator content pipeline, owning the creative strategy and briefing process that keeps high-performing assets flowing
• Partner cross-functionally with lifecycle, brand, and other growth leads to ensure acquisition strategy is aligned with the broader member experience and company priorities
• Stay ahead of industry trends and platform shifts, proactively bringing new opportunities and strategic recommendations to the table
• Own budget planning and forecasting for the acquisition program, ensuring spend is allocated efficiently against performance and growth targets

Requirements

• 7+ years in DTC performance marketing, ideally with early-career analyst roots
• Deep Meta expertise with a platform-generalist mindset
• Track record of independently owning a paid acquisition program end-to-end – both strategy and execution
• Deeply energized by data; you dig into the numbers because you want to know the real story, not simply because reporting requires it
• A brand and customer-first approach to acquisition: you think about who you're reaching and what they need to know, not just what converts

Benefits

• Comprehensive healthcare benefits, including medical, vision and dental
• Flexible vacation and sick leave policy
• Paid holidays
• Paid parental leave
• Flexible spending account for transportation
• Life insurance and disability
• Employee Assistance Program (EAP)
• Discount on a monthly Ridwell subscription
• 401(k) plan
• Stock option plan