Responsibilities

• Manage the marketing channel pool across paid, lifecycle and email, affiliate, influencer and advocacy, and social, and hold the team accountable for craft quality.
• Own the paid agency relationship, including scope, spend pacing, and performance reporting against segment CPL ceilings.
• Direct paid acquisition across Google Ads, Microsoft Ads, Meta, LinkedIn, and 6sense, scaling channels that perform within ceilings and disqualifying those that do not.
• Coordinate lifecycle and email execution on SFMC, including supporting in-house ownership.
• Coordinate and guide the affiliate marketing channel at DAT, including supporting in-house ownership.
• Set channel-level standards, briefs, and QA so segment requests are executed consistently.
• Partner with the Lead Marketing Analyst on measurement, test design, and honest channel verdicts.
• Coach and develop the specialists in the pool, and own hiring for the additional 2027 channel seats.
• Manage channel budgets and vendor invoices in partnership with Finance and Marketing Operations.

Requirements

• 8+ years in acquisition or performance marketing, including 3+ years managing people and agency relationships.
• Deep hands-on paid media background across search and paid social, with demonstrated CPL and CAC discipline.
• Experience managing a paid media agency relationship, including scope, spend fees, and performance accountability.
• Working knowledge of lifecycle and email marketing platforms; SFMC familiarity a plus.
• Working knowledge of affiliate marketing; B2B affiliate marketing familiarity a plus.
• Comfort with attribution limitations and the discipline to report against ceilings rather than vanity metrics.
• Track record of building and coaching a multi-channel team.
• Bachelor's degree or equivalent practical experience
• This position is not eligible for visa sponsorship