Responsibilities

• Account-Based Marketing Strategy & Execution (Primary Focus)
• Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for enterprise and strategic accounts.
• Partner with Sales and Sales Operations to define account tiering, prioritization models, buying group mapping, and engagement frameworks.
• Build multi-touch, multi-channel ABM programs aligned to buyer journeys—including personalized content, digital ads, outreach plays, and event strategies.
• Develop account intelligence and insights to inform personalization, messaging, and sales motions.
• Create ABM playbooks, campaign blueprints, and toolkits to drive consistency across Marketing, SDR, and Sales teams.
• Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities.
• Orchestrate coordinated account engagement across Marketing, SDR, and Sales.
• Integrated Campaign Development & Leadership
• Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs.

Requirements

• Bachelor's Degree in Marketing, Business, or related field; or equivalent experience.
• 6–8 years of progressive B2B digital marketing experience with strong emphasis on ABM and integrated campaign leadership.
• Proven ability to build and scale ABM programs that drive pipeline impact, deal acceleration, and account expansion.
• Deep understanding of enterprise buying groups, complex sales cycles, and multi‑stakeholder decision processes.
• Advanced proficiency with Salesforce, HubSpot, and related CRM/MAP platforms.
• Expertise across key digital channels—email, paid media, retargeting, content syndication, and landing page optimization.
• Strong analytical, communication, and stakeholder management skills, with executive‑ready presentation capabilities.
• Working knowledge of CAN-SPAM, GDPR, CCPA, and related compliance standards.
• Ability to travel up <10% as business needs require
• Role requires the following physical capacity: Sedentary: primarily desk/computer work

Preferred

Benefits

• Comprehensive Healthcare Coverage (Health, Dental, Vision)
• Retirement Savings Plan with an Employer Contribution
• Professional Development Opportunities
• Time Off
• Wellness Initiatives
• Employee Assistance Program
• Generous Global Parental Leave
• Calm, free premium subscription
• Employee Discount Program