Responsibilities

• Design, restructure, and optimize loyalty programs tailored to brand needs
• Define KPIs, program health metrics, and engagement goals
• Optimize for ROI, retention, and future scalability
• Track loyalty market trends and apply insights
• Craft engagement strategies across loyalty, CRM, and SMS channels
• Support segmentation, targeting, testing, and performance optimization
• Partner with Managed Services to ensure campaign alignment with business goals
• Support Sales and Customer Success teams to drive product adoption
• Collaborate with Implementation, Product, and Data teams on launch and feature alignment
• Coordinate with third-party developers on loyalty and ordering integrations

Requirements

• 5+ years of experience in customer experience, loyalty, CRM, or digital marketing strategy
• Experience designing or implementing loyalty programs (restaurant or consumer brands)
• Strong knowledge of campaign strategy, CRM, and SMS marketing
• Skilled in collaborating cross-functionally and with external clients/partners
• Proficiency in:
• Excel (analysis, modeling, and reporting)
• PowerPoint (polished, executive-ready presentations)
• Word/Outlook (professional documentation and communication)
• Strong organizational and multitasking abilities
• Exceptional presentation and communication skills — confident advising C-level executives
• Team player with a growth mindset and a willingness to take initiative
• Open to coaching, feedback, and professional development

Preferred

• Prior experience in consulting or agency environments
• Familiarity with loyalty platforms (Punchh, Paytronix, SessionM, etc.)
• Financial modeling and/or market research expertise