Life Cycle Marketing Manager
Signos
USA (Remote)
$130K/yr - $150K/yrIn-houseFull-timeMid level4+ years exp.
16 hrs ago
Senior Lifecycle Marketing Manager
Lehi, UT (On-site)
Salary Not AvailableSenior Level5+ years expOther
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end lifecycle marketing across email and SMS to acquire, onboard, engage, and retain customers.
- Own the design and optimization of automated lifecycle journeys across email and SMS.
- Must-have: 5+ years of lifecycle marketing experience with Braze or equivalent.
- Standout: Experience coordinating cross-functional teams and global lifecycle programs.
Job Description
Responsibilities
- Own the lifecycle marketing strategy across email and SMS channels to support customer acquisition, enrollment conversion, engagement, and retention goals
- Design, build, and optimize automated lifecycle journeys within marketing automation platforms such as Braze (including triggered messaging and multi-step Canvas workflows)
- Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programs
- Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention
- Build and optimize automated lifecycle flows such as welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns
- Analyze lifecycle campaign performance and translate insights into actionable optimization strategies
- Develop and execute structured A/B and multivariate testing strategies across lifecycle messaging
- Maintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiatives
- Support sender reputation and deliverability best practices across email and SMS programs
- Create and refine lifecycle messaging and modify email templates when needed to support speed and performance optimization
Requirements
- Bachelor’s degree or a combination of relevant education and experience
- 5+ years of lifecycle marketing, CRM marketing, or email/SMS marketing experience
- Demonstrated experience implementing lifecycle strategies within marketing automation platforms such as Braze or equivalent systems
- Proven experience building automated lifecycle journeys that support customer acquisition, onboarding, and retention
- Experience leveraging segmentation and personalization strategies to improve campaign performance
- A combination of education and experience may meet this requirement
- Strong analytical skills with the ability to interpret lifecycle performance data and translate findings into optimization strategies
- Demonstrated expertise building lifecycle marketing programs within platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation systems
- Strong experience developing automated email and SMS lifecycle journeys
- Advanced knowledge of segmentation strategy, personalization logic, and behavioral targeting frameworks
- Working knowledge of email deliverability and SMS compliance best practices
- Ability to write and optimize conversion-focused lifecycle messaging
- Working knowledge of HTML and email template editing
- Strong collaboration skills across Digital, Product Marketing, Creative, and Analytics teams
- Strong project management capabilities managing multiple lifecycle initiatives simultaneously
Preferred
- Bachelor’s degree in Marketing, Communications, or related field
- 7+ years of lifecycle marketing or marketing automation experience
- Experience working with global or multi-market lifecycle programs
- Experience supporting enrollment conversion or subscription-based customer journeys
- Experience working within Shopify-connected lifecycle environments
- Experience in any of the following: direct selling, affiliate, consumer package goods, health and wellness, or customer-community-driven business models is a plus
Young Living Essential Oils
Through the painstaking steps of our proprietary Seed to Seal® production process, we produce the best, most authentic essential oils in the world. We are committed to providing pure, powerful products for every family and lifestyle, all infused with the life-changing benefits of our essential oils.Our community of wellness started small in 1993, when D. Gary Young and Mary Young developed their first organic herb farming and distillation operation. At the time, Gary Young had already discovered the incredible power of essential oils, but because the quality of available oils varied so greatly, he’d been unable to fully harness their potential. Mary’s previous experience in the direct-selling industry enabled the Young's to fulfill their vision and establish a business that would empower its members to share truly pure essential oils with the world.After establishing Young Living in 1994, the Young's developed more farmland in Utah and Idaho and began cultivating lavender, peppermint, melissa, clary sage, and many other herbs. Fueled by a growing demand for top-quality essential oils, Young Living designed and built the largest, most technologically advanced essential oil distillery in North America. In harmony with these efforts, Young Living developed its groundbreaking Seed to Seal® process, which preserves the integrity and potency of essential oils through every step of the production process.Headquartered in Lehi, Utah, with offices in Australia, Europe, Canada, Japan, and Singapore, as well as farms around the world, Young Living stays true to the Young's original vision. With our steadfast commitment to essential oil purity, we’ve inspired millions of people everywhere to experience nature's gifts of wellness, to create abundance as Young Living members, and to discover new opportunities for lifelong transformations.
