Responsibilities

• Manage a cross-channel communications calendar aligned with fan milestones and club initiatives.
• Design customer journeys based on fan data for relevant, timely messaging.
• Maintain and troubleshoot Snaplogic pipelines and data imports into Iterable.
• Update personalized content and catalogs regularly.
• Oversee campaign testing to optimize cadence, messaging, timing, and channel mix.
• Partner on creative submissions for content development to ensure brand consistency across Lifecycle campaigns.
• Report Referral Candy metrics via Shopify.
• Drive SMS sign-ups and optimize flow through Digioh.
• Analyze campaigns and fan trends to identify improvements; share insights with stakeholders.
• Supervise the Lifecycle Marketing Coordinator, support campaign and audience QA, and promote collaboration.

Requirements

• Strong understanding of marketing automation platforms and CRM systems; experience with Iterable preferred.
• Demonstrated ability to develop and execute data-driven marketing strategies
• Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
• Proven experience in managing and mentoring teams, fostering a high-performance culture.
• Exceptional communication skills, both written and verbal, with the ability to collaborate effectively across departments.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives.
• Familiarity with legal regulations in marketing, including CAN-SPAM and CCPA.

Preferred

• Experience with Iterable preferred.