Responsibilities

• What You'll Do
• We are seeking a Senior Lifecycle Marketing Manager to build, launch, and optimize lifecycle marketing programs that drive customer engagement, adoption, retention, expansion, and cross-sell growth.
• The ideal candidate is a hands-on lifecycle marketer who can move seamlessly from strategy to execution - with strong experience building lifecycle programs and a track record of using data, automation, and customer signals to deliver measurable business impact.
• This person will help modernize lifecycle marketing by applying AI to improve program efficiency, personalization, segmentation, and cross-sell performance.
• They are technically strong, operationally disciplined, and highly comfortable working with data, automation, segmentation, and personalization.
• They do not just brief programs for others to build; they are the person who can build and optimize them directly.
• They are energized by using AI and automation to make lifecycle marketing more efficient, scalable, and relevant to customers.
• This role is a US based remote position, reporting to our Director, Growth Marketing
• Lifecycle Program Strategy
• - Build and manage lifecycle marketing programs across onboarding, activation, adoption, retention, renewal support, expansion, and cross-sell.

Requirements

• 8+ years of experience in lifecycle marketing, customer marketing, growth marketing, marketing automation, demand generation, or related roles.
• Hands-on experience building and managing lifecycle, nurture, CRM, customer engagement, or marketing automation programs.
• Proven experience building complex automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic, dynamic content, and personalization.
• Experience executing cross-sell, upsell, expansion, adoption, retention, or customer growth campaigns with measurable impact.
• Strong understanding of customer lifecycle management, including onboarding, activation, adoption, engagement, retention, renewal support, and expansion.
• Experience building audiences, segments, campaign logic, and performance reports using customer, product, CRM, and marketing engagement data.
• Experience using AI, predictive analytics, personalization, experimentation, or next-best-action approaches in marketing programs.
• Ability to work cross-functionally with Marketing Operations, Revenue Operations, Sales, Customer Success, Product Marketing, Analytics, Product, and Legal.
• Strong communication skills, with the ability to explain program logic, performance insights, and optimization recommendations clearly.

Benefits

• Total Rewards
• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversit y
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.