Manager, Lifecycle Marketing – Campaigns & Experiences
Sky Zone
USA (Remote)
$95K/yr - $112K/yrIn-houseFull-timeSenior level5+ years exp.
16 hrs ago
Senior Lifecycle Marketer
New York City, NY (Hybrid)
$122K/yr – $163K/yrSenior LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own lifecycle at the intersection of onboarding, activation, monetization, and retention with an always-on experiment roadmap and scalable processes.
- Lifecycle ownership: end-to-end user journeys and data-driven iterations tied to subscription revenue.
- Cross-functional launches: partner with PMM, Product, Brand, Data, and Engineering on features and GTMs.
Job Description
Responsibilities
- Build and run always-on programs across the full user journey — onboarding, free user retention, monetization, reactivation. Think in systems and journeys, not one-off sends.
- Own an always-on experiment roadmap. Hypothesize, build, launch, measure, iterate — then connect the results to what matters: subscription revenue and retention.
- Inherit and help overhaul a Braze instance that needs real work — then keep it healthy. Clean architecture, documented journeys, smart segmentation, expanding channel coverage over time.
- Partner with PMM, Product, Brand, Data, and Engineering on feature launches, GTMs, and tentpole Marketing moments. You're the lifecycle expert in the room.
- Build the processes that let Lifecycle scale without becoming a bottleneck — how requests come in, get prioritized, get executed and QA'd.
Grindr
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