Responsibilities

• Independent Revenue Ownership: Proactively dive into product telemetry and user data to discover, design, and execute multi-channel strategies that drive measurable Self-Serve ACV, NNAOV, and retention. You own the business outcome, not just the campaign execution.
• AI-Driven Automation & Agents: Aggressively identify and eliminate manual marketing workflows. Leverage AI tools and Agentforce to automate campaign localization, A/B test analysis, and routine reporting.
• Advanced Audience Building: Leverage Salesforce Marketing Cloud (SFMC) and native AI to build complex, dynamic audience lists and segmentation. Move the team away from static targeting to predictive, hyper-personalized cohorts.
• Multi-Channel Orchestration: Design and execute behavior-triggered journeys across a modern Customer Engagement Platform (Email, Push Notification, In-App Messaging), shifting our dependency away from manual engineering sprints to marketer-led automation.
• Predictive PLG Interventions: Partner with Data Science to pipe predictive AI scoring (e.g., MadKudu) and verified web data directly into our automation platforms to identify high-intent upgrade cohorts (PQLs) and at-risk churn segments before the user acts.
• Cross-Functional Leadership: Partner closely with Marketing Ops, Product Management, and Data Science to define the technical requirements needed to scale our lifecycle infrastructure.

Requirements

• Experience: 5-7 years of lifecycle automation, growth engineering, or highly technical marketing operations in a B2B SaaS/PLG environment.
• The Technical Bar: Must be highly technical, naturally curious, and comfortable operating at the intersection of marketing, data science, and AI.
• AI & SFMC Fluency: Proven track record of leveraging AI tools and Salesforce Marketing Cloud (SFMC) to automate marketing processes, segment complex audiences, and generate predictive insights.
• Independent Execution: Demonstrated ability to independently source and drive material business results (ACV/Revenue/MAU) without relying on prescriptive, top-down execution briefs.
• PLG Expertise: Deep understanding of product-led growth principles and experience in leveraging product signals to drive customer acquisition, activation, and seat expansion.
• Multi-Channel Marketing: Demonstrated experience planning and executing automated programs across Email, Mobile Push, and In-App messaging.
• Analytical Rigor: Advanced analytical skills including complex A/B testing, cohort analysis, conversion rate optimization, and familiarity with unified event architecture.
• Communication Skills: Effective communication with peers and senior leaders, capable of translating complex technical concepts into clear business outcomes.
• BA/BS degree

Preferred

• Familiarity with predictive scoring models (e.g., MadKudu) and identity resolution frameworks.
• Advanced SQL or similar data querying capabilities.
• Experience evaluating, migrating, or integrating modern Customer Engagement Platforms (e.g., Braze, Iterable).
• Expertise working in high-velocity self-service growth businesses.

Benefits

• Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and   be your best , and our AI agents accelerate your impact so you can   do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.