Search Specialist
Logical Position
South Houston, TX (Remote)
AgencyOtherMid level2+ years exp.
1 day ago
Senior Lead, SEO & Answer Engine Optimization (AEO)
San Diego, CA (Hybrid)
$101K/yr – $120K/yrSenior Level7+ years expFull time
Posted 5 weeks ago
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Job Summary
Own cross-property SEO and AI discovery playbook that lifts AI visibility and downstream conversions across AMN properties.
- Own multi-quarter SEO and AEO roadmap with clear metrics, guiding cross-site priorities and operating models.
- Define success beyond traffic by measuring AI visibility, citation share, brand authority, and downstream conversions.
- Lead technical SEO and AI discovery workstreams to improve crawlability, structured data, and AI-generated responses.
Job Description
- Own the design and execution of a multi-quarter SEO and AEO roadmap — including priorities, success metrics, and operating models across AMNHealthcare.com, Workwise.ai, and supporting digital properties
- Define success beyond traffic: measure and report on AI visibility, citation share, brand authority, and downstream impact (conversions, applications, pipeline) across traditional and AI-powered search environments
- Monitor and optimize citation share across LLMs (ChatGPT, Gemini, Perplexity) and AI Overviews, developing strategies to increase AMN's presence in AI-generated answers and summaries
- Lead technical SEO strategy across crawlability, indexation, site architecture, canonicalization, XML sitemaps, and robots directives to maximize organic and AI discoverability
- Design, deploy, and validate structured data and schema markup to improve visibility in both traditional SERPs and AI-powered search experiences
- Establish clear guidance for how AMN content should be created, structured, optimized, and distributed to maximize visibility in AI-generated responses
- Create citation-ready content with clear entities, definitions, comparisons, and evidence blocks that AI models can easily extract and reference
- Partner with Content and Brand teams to execute keyword gap analyses, content briefs, and topical authority mapping aligned to candidate and client search intent
- Ensure web content management systems, landing pages, and templates adhere to SEO/AEO best practices and support lifecycle marketing objectives
- Build and maintain SEO/AEO measurement frameworks and dashboards using GA4, Google Search Console, SEMrush, BrightEdge, Profound, and emerging AI search analytics tools
- Design and run A/B tests, personalization experiments, and content experiments to lift rankings, conversions, and engagement across web and Passport
- Track and report on AI-driven traffic sources, keywords, and referral patterns (AI Overviews, ChatGPT, Gemini, Perplexity) to inform content strategy and measure authority beyond traditional SERPs
- Work cross-functionally with Product, Engineering, OMNI, Analytics, Brand, and Paid Media teams to align search and discovery efforts with broader business goals
- Balance and prioritize multiple projects across internal and external resources, including agency partners and vendor relationships
- Serve as an internal subject matter expert on modern search, AEO, and AI discovery — educating stakeholders and embedding best practices into roadmaps, sprint planning, and content workflows
- 7+ years of experience in SEO, digital marketing, or organic growth — with demonstrated expertise in technical SEO, content strategy, and site architecture
- Hands-on experience with AEO/GEO — including optimizing for AI Overviews, LLM citation, and emerging AI-powered discovery platforms
- Proficiency with SEO and analytics tooling: GA4, Google Search Console, SEMrush, BrightEdge, Screaming Frog, Ahrefs, Profound, and/or similar platforms
- Experience with structured data strategy (schema markup, entity optimization) to improve SERP and AI readability
- Strong understanding of web content management systems, landing page optimization, and conversion rate optimization methodologies
- Strong analytical mindset — comfortable interpreting performance data, running experiments, and translating insights into actionable strategy
- Excellent cross-functional communication and stakeholder collaboration skills, with the ability to present complex technical and AI-driven concepts to leadership
- Education & Years of Experience — Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience
- Additional Experience — Experience in healthcare, staffing, marketplace, or workforce technology platforms
- Additional Experience — Familiarity with marketing automation platforms, CDPs (e.g., Optimizely Data Platform), or CRM-driven campaigns
- Additional Experience — Experience in search engine optimization for team management search engine optimization
- Work Environment / Physical Requirements — Work is performed in an office/home office environment.
AMN Healthcare
AMN Healthcare is the leader and innovator in total talent solutions for healthcare organizations across the nation. We provide access to the most comprehensive network of quality healthcare professionals through its innovative recruitment strategies and breadth of career opportunities. With insights and expertise, AMN Healthcare helps providers optimize their workforce to successfully reduce complexity, increase efficiency and improve patient outcomes. AMN total talent solutions include managed services programs, clinical and interim healthcare leaders, temporary staffing, executive search solutions, vendor management systems, recruitment process outsourcing, predictive modeling, language interpretation services, revenue cycle solutions, credentialing and other services. For more information about AMN Healthcare, visit https://www.amnhealthcare.com/.
