Responsibilities

• Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, online video (OLV), display, search engine marketing (SEM) and offline channels.
• Manage large-scale investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities. Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
• Lead the end-to-end development of creative media "bets"—translating high-level brand goals into "first-to-market" partnerships and bespoke activations that command attention and drive culture.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
• 9 years of experience in paid media management.
• Experience in B2B paid media strategy and advertising platforms (e.g., Google Ads, YouTube, LinkedIn).

Preferred

• 12 years of experience in B2B paid media and partnerships management.
• Experience with marketing automation (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce) platforms.
• Ability to effectively partner with and influence cross-functional teams, particularly creative, GTM and product marketing, to achieve common goals.
• Ability to grow in a fast-paced, high-growth environment, with a capacity to navigate ambiguity and manage engaging priorities effectively.