Senior Integrated Marketing Strategist

New York City, NY (Hybrid)

$100K/yr – $110K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end marketing proposal engine for cross‑functional, revenue‑driven brand activations tied to RFPs and proactive campaigns.

Growth through integrated proposals: translate client KPIs into bespoke B2B/B2C solutions, shepherding from ideation to completion.
Guardrails and storytelling: lead positioning, creative framing, and client-facing pitches while aligning with Guardian voice and editorial authority.

Job Description

Responsibilities

Lead end-to-end development of integrated marketing proposals in response to RFPs and proactive commercial opportunities.
Own strategic positioning, creative storytelling, and proposal development in partnership with sales, creative, and editorial teams, acting as a key cross-functional connector to move work from ideation through completion.
Translate partner KPIs and brand objectives into customized B2B and B2C marketing solutions.
Present ideas internally and externally, serving as a strategic client-facing lead throughout the pitch and execution process.
Facilitate internal brainstorms, contributing creative thought starters, cultural insights, and category trend analysis.
Develop compelling, insight-driven concepts rooted in The Guardian’s values, editorial authority, and voice.
Create innovative brand integrations across Technology, B2B, Lifestyle, Sustainability/Environment, and Sports, leveraging the full Guardian ecosystem across custom content, editorial sponsorships, podcasts, newsletters, events, and emerging products.
Partner with account management to support campaign execution from kickoff through completion.
Serve as lead project manager for select activations and event-based executions.
Identify upsell and optimization opportunities throughout the campaign lifecycle to drive incremental revenue.

The Guardian

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Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Australia. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821.The Guardian is renowned for its agenda-setting journalism including, most recently the Cambridge Analytica, Paradise and Panama Papers investigations as well as the Pulitzer Prize and Emmy-winning NSA revelations.

London, England, GBR

2.8K employees (1,581 in marketing)

www.theguardian.com/uk

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