Responsibilities

• Go-to-Market Strategy & Product Launches
• Develop and own go-to-market strategies for new monitor product launches, including positioning, messaging, audience segmentation, and channel strategy.
• Build comprehensive launch timelines and milestone plans in partnership with Product Marketing and Sales teams.
• Lead end-to-end GTM execution from pre-launch planning through post-launch optimization.
• Develop integrated marketing campaigns across paid media, social media, influencer marketing, CRM, shopper marketing, partnerships, creative, and digital channels.
• Identify priority markets, customer segments, and growth opportunities while translating market insights into actionable marketing strategies.
• Align GTM initiatives across retail, ecommerce, and B2B sales channels.
• Build and maintain an integrated marketing calendar supporting product launches, promotions, and brand initiatives.
• Partnership Marketing
• Lead strategic partner marketing initiatives designed to increase brand awareness, customer engagement, and sales performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• MBA preferred.
• 8–10 years of experience in integrated marketing, product marketing, campaign management, or related marketing functions.
• Proven experience leading go-to-market strategy and integrated product launch campaigns.
• Experience within consumer electronics, technology, or related product-driven industries strongly preferred.
• Strong background developing multi-channel marketing strategies that drive revenue growth and market share.
• Demonstrated success leading cross-functional teams within large, matrixed organizations.
• Experience managing creative, media, and agency partners.
• Strong marketing analytics skills with the ability to interpret campaign performance data and develop executive-level reporting.
• Experience utilizing dashboards, KPI reporting, A/B testing, audience segmentation, and campaign optimization methodologies.