Responsibilities

• Develop campaign strategies that balance scale with personalization while delivering tailored messaging across broad, segmented, and targeted account approaches. (1:many, 1:few, and 1:1 motions).
• Manage end-to-end campaign execution to ensure deliverables are accurate, on brand, and on schedule.
• Collaborate with sales to refine priority account lists and align outreach strategies to acquisition, retention, and expansion goals.
• Support creation of targeted content and assets aligned to campaign objectives and buyer personas.
• Utilize marketing automation and CRM platforms to execute campaigns and track engagement.
• Coordinate timelines, asset production, and stakeholder alignment to ensure seamless campaign delivery.
• Oversee trafficking and delivery of creative assets to media partners while meeting specifications and deadlines.
• Analyze campaign performance and deliver actionable insights on engagement and conversion metrics.
• Manage email marketing efforts, including development of email campaigns and nurture streams.
• Contribute tactical insights to campaign planning based on performance data and execution experience.

Requirements

• Relevant degree preferred in a related field.
• 5 or more years of relevant experience required.
• Experience developing and executing integrated marketing or account-based marketing campaigns.
• Strong understanding of the healthcare industry and client needs.
• Proficiency with marketing automation platforms and CRM systems.
• Ability to analyze data and translate insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to collaborate effectively across cross-functional teams.
• Willingness to travel. Top of Form
• This is an office based role with an expectation of three days per week on site (Irving, TX, Chicago, IL)

Benefits

• Vizient has a comprehensive benefits plan! Please view our benefits here: