Responsibilities

• Co-own the Recruiter Professional Services Plus (RPS+) and Hiring Assistant integrated marketing strategy for the staffing audience and lead a cross-functional team to deliver full funnel campaigns across web, scaled channels (email, LinkedIn ads, paid media), lifecycle marketing, organic social, comms, events, creators, regional and acquisition marketing
• Own creation and promotion of staffing industry thought leadership reports, in collaboration with market insights and thought leadership teams
• Identify gaps in existing Hiring Assistant and RPS+ claims and proof points and partner with the content marketing lead to capture 3rd party Hiring Assistant and RPS+ success stories across key industries and company sizes with a focus on the business impact of AI
• Work with Product Marketing and GTM Enablement to drive field awareness of the campaign, content, customer proof, and updated product claims for use with customers and prospects
• Define campaign success metrics and the measurement plan before launch, then monitor performance against targets and recommend optimizations mid-cycle

Requirements

• 7+ years of experience in agency, marketing or communications experience
• BA/BS degree or equivalent experience

Preferred

• Ability to successfully balance multiple competing priorities and manage complex workstreams with multiple stakeholders while consistently delivering results
• Ability to frame insights and communicate recommendations simply and effectively
• Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives
• Ability to develop unique and differentiated messaging in a clear and compelling way that can be leveraged across marketing channels such as web, paid media and email or by our Sales and Customer Success teams to use in their conversations
• Strong analytical skills and track record of measuring and optimizing marketing programs
• Agile and willing to flex focus areas and projects as business needs shift in a dynamic, fast-paced environment
• Brand Marketing
• Content Marketing
• Strategic Thinking
• Project Management