Senior Integrated Marketing Manager

Responsibilities

• Build and manage an always-on creator community for Microsoft Security, including creator identification, briefing, content planning, performance measurement, and ongoing relationship management.
• Develop Microsoft Security’s Reddit strategy, identifying priority subreddits, conversation opportunities, engagement models, and ways for engineering/product leaders to participate authentically.
• Enable engineering leaders and SMEs to embed in target subreddits -Support creative video moments tied to launches, events, research, cultural/security trends, executive narratives, and social/community activations.
• Shape video concepts, briefs, edits, hooks, captions, and platform-native creative approaches that make technical security topics engaging and shareable.
• Monitor community sentiment, emerging narratives, audience questions, and creator/content performance to inform future messaging and strategy.
• Build repeatable operating models, guardrails, and measurement frameworks for creator, Reddit, and video programs.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, or related work experience OR equivalent experience.
• Experience in integrated marketing, community marketing, creator/influencer marketing, social strategy, content strategy, product marketing, or a related field.
• Experience developing programs or campaigns for technical, developer, IT, cybersecurity, or B2B audiences.
• Ability to translate complex technical concepts into clear, audience-first storytelling.
• Experience working cross-functionally with product, engineering, communications, social, legal, creative, agency, or executive stakeholders.
• Project management skills, including the ability to build new programs, manage ambiguity, align stakeholders, and deliver on tight timelines.
• Excellent written and verbal communication skills.
• Experience with cybersecurity, cloud, AI, developer tools, technical communities, Reddit, creator programs, short-form video, or executive/engineering thought leadership.

Preferred

• Experience in integrated marketing, community marketing, creator/influencer marketing, social strategy, content strategy, product marketing, or a related field.
• Experience developing programs or campaigns for technical, developer, IT, cybersecurity, or B2B audiences.