Responsibilities

• Develop and own Lavley’s integrated marketing strategy and annual campaign calendar.
• Lead strategy across TikTok, Instagram, Facebook and other relevant social platforms.
• Establish target audiences, content pillars, publishing cadences and performance goals.
• Build a repeatable system for creating, testing and repurposing social content.
• Develop creator, influencer and user-generated-content programs.
• Coach and manage the Marketing Coordinator while participating directly in content development and execution when needed.
• Connect social activity to product discovery, website traffic, Amazon demand, retailer interest and sales.
• Lead integrated campaigns across social, email, SMS, paid media, DTC, wholesale, print and traditional marketing.
• Work directly in platforms such as Shopify, Klaviyo, Meta, Google and Google Analytics.
• Partner with the Senior Brand Designer to develop campaign concepts, creative briefs, advertising assets and landing pages.

Requirements

• Approximately 6–9 years of progressive marketing experience, preferably with a consumer-products, gift, apparel, accessories, home or lifestyle brand.
• Strong social-media and content-marketing judgment, particularly across TikTok, Instagram and Facebook.
• Demonstrated ability to develop marketing strategy and personally execute the resulting programs.
• Hands-on experience with DTC ecommerce, email marketing, paid media and digital analytics.
• Working knowledge of Shopify, Klaviyo, Meta advertising, Google advertising and Google Analytics.
• Experience creating integrated campaigns and launching physical consumer products.
• Understanding of creators, influencers, user-generated content and paid amplification.
• Exposure to wholesale, retail buyers, trade marketing, print or traditional marketing.
• Experience managing or mentoring junior marketing employees.
• Strong creative judgment combined with analytical and commercial thinking.

Benefits

• Lavley offers a benefits package that includes health, dental and vision insurance, as well as access to a 401(k) retirement plan.