Responsibilities

• Collaborate with Product Marketing and Sales to understand target personas, product differentiators, and content strategy, using this information to design Marketing campaigns
• Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining target account list, messaging, content, channel mix, budget, and KPIs for each campaign
• Partner with international teammates to obtain input on new campaigns and adapt approach to execute campaigns at a global scale
• Write campaign briefs that inspire the cross-functional team to deliver compelling creative concepts, assemble tactical plans, craft effective content assets, and meet campaign objectives
• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices
• Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance
• Partner with Product Marketing, Sales Enablement, and Sales to extend campaigns to Outbound BDRs, ensuring campaigns are supported with sales plays against target accounts
• Provide regular reporting to Marketing and Sales leadership about campaign performance and next steps to improve results
• Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue