Responsibilities

• Retail Pilot Program Management: Serve as the connective tissue between Mill and the retailer's merchant/buyer team on marketing workstreams (distinct from the sales/BD relationship).
• Continue executing program marketing in support of pilot and holiday.
• Lead Assisted Selling and Store Engagement programs, training and supporting staff and translating learnings to other workstreams.
• Plan and manage paid media on the retailer's own ad platform, and report on performance.
• Holiday Campaign Management: Support holiday campaign execution from Cyber Week through New Year's Eve.
• Partner with channel leads (paid, social, email, product) to ensure creative deliverables are completed and campaign is launched seamlessly.
• Keep the campaign on track and on budget, managing stakeholders to timely delivery.
• Partnerships: Manage and help execute partnerships, including commitments with our existing community of Influencers, brand partnerships and community partners.

Requirements

• 10+ years in marketing, with direct experience in retail, channel, or shopper marketing.
• Has managed retail media campaigns on at least one major platform (Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, or similar).
• Has managed external agency/vendor relationships and can write a clear creative or production brief.
• Partnership or influencer marketing experience, from sourcing through measurement.
• A plus, not a requirement: experience with a new-to-market or new-category product.