Senior Influencer Partnerships Lead (TikTok Shop, Hair Category)

Los Angeles, CA (On-site)

$80K/yr – $95K/yrSenior Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive TikTok Shop influencer and affiliate campaigns for SHEGLAM, owning relationships, strategy, and events.

  • Own influencer recruitment and relationship-building with TikTok Shop creators.
  • Plan, execute, and optimize affiliate/influencer campaigns with budget management.
  • Collaborate cross-functionally to co-create high-performing TikTok Shop content.

Job Description

Responsibilities

  • Actively recruit influencers to drive GMV for SHEGLAM Hair's TikTok Shop
  • Identify, build, and nurture relationships with key influencers
  • Plan and execute affiliate influencer campaigns, including outreach, content coordination, contract negotiation, and budget management
  • Track and analyze performance data and optimize strategies based on results
  • Collaborate with internal teams and creators to co-develop high-performing content tailored for TikTok Shop
  • Plan and execute influencer events to strengthen relationships and increase brand awareness
  • Maintain an up-to-date influencer database with accurate partnership records

Requirements

  • 2+ years of TikTok Shop affiliate/influencer marketing experience (brand or agency)
  • Associate's degree or above, or equivalent experience
  • Existing connections with TikTok Shop influencers preferred. Strong understanding of TikTok Shop’s influencer and affiliate ecosystem. Data-driven, with the ability to link performance metrics to strategy. Strong communication, negotiation, and relationship-building skills. Entrepreneurial, proactive, and comfortable in a fast-paced environment

Preferred

  • Existing connections with TikTok Shop influencers preferred.

Benefits

  • Bonus eligible
  • Healthcare (medical, dental, vision, prescription drugs)
  • Health Savings Account with Employer Funding
  • Flexible Spending Accounts (Healthcare and Dependent care)
  • Company-Paid Basic Life/AD&D insurance
  • Company-Paid Short-Term and Long-Term Disability
  • Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
  • Employee Assistance Program
  • Business Travel Accident Insurance
  • 401(k) Savings Plan with discretionary company match and access to a financial advisor
SHEIN Distribution Corporation logo

SHEIN Distribution Corporation

4.2 Glassdoor

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Los Angeles, California, USA
1.2K employees (198 in marketing)
74% recommend to a friend

Traffic Signals

Monthly Visitors
203.2K
Traffic Source Mix
Search
52.1%
Direct
33.4%
Referral
8.8%
Social
4%
Paid
1.2%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
130 (11% of company)
Median Career Experience
8 years
Median Tenure
3 years

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