Responsibilities

• Influence Strategy and Program Leadership
• Lead the strategy, development, and delivery of high-impact influencer marketing programs across a portfolio of clients, ensuring work is innovative, culturally relevant, and delivers measurable results.
• Provide senior strategic counsel and hands-on leadership across the full spectrum of influencer marketing, including paid creator partnerships, earned influence, gifting and seeding, ambassador programs, and always-on creator ecosystems.
• Lead the development of compelling creator strategies and big ideas grounded in audience insights, cultural trends, platform behaviors, and client business objectives.
• Guide the end-to-end influencer marketing process, from strategic planning and creator identification through negotiations, contracting, activation, measurement, and optimization.
• Maintain a high bar for creative and strategic excellence, knowing when to lead our clients and creators, challenge the thinking, and help teams turn good work into exceptional work.
• Bring deep knowledge of creators, talent, platforms, and industry dynamics to help clients navigate opportunities, solve challenges, and make informed investment decisions.
• Partner closely with Strategy, Content, Social Media Management, Social Intelligence, Paid Social, and other agency disciplines to integrate influencer marketing into broader social-first and marketing programs.
• Establish clear measurement frameworks and use performance insights to continually improve programs, demonstrate value, and inform future recommendations.
• Serve as a trusted senior advisor to key clients, building strong relationships and demonstrating how influencer marketing can solve business challenges and contribute to broader brand and marketing objectives.

Requirements

• 15+ years of relevant marketing and agency experience, including significant experience in influencer and creator marketing, with a proven track record of leading complex programs and developing high-performing teams.
• Deep expertise across paid and earned influencer marketing, including creator partnerships, ambassador programs, seeding, large-scale activations, and ongoing creator relationships.
• Experience leading high-profile, multi-faceted influencer programs for major brands, with the ability to translate business challenges into creative, strategic, and measurable solutions.
• Demonstrated success managing and mentoring teams, building capabilities, and establishing processes that enable a growing practice to scale effectively.
• Strong business acumen, including experience in client portfolio management, program budgeting, scoping, financial stewardship, and identifying opportunities for organic growth.
• Exceptional client leadership and presentation skills, with the confidence and credibility to advise senior-level marketing executives and navigate complex stakeholder relationships.
• Proven ability to develop compelling influence strategies and creative ideas, connecting cultural and audience insights to brand objectives and business outcomes.
• Deep understanding of the creator economy, including platform dynamics, talent relationships, industry trends, creator compensation, content usage rights, contracting, and FTC disclosure requirements.
• Strong knowledge of influencer marketing measurement, reporting, performance optimization, and the role of paid media in amplifying creator content.
• Advanced experience with CreatorIQ and influencer marketing platforms, ideally including Sprout Social Influencer Marketing (formerly Tagger), with familiarity across other relevant creator discovery, campaign management, and social intelligence technologies.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• HSA + Company Contribution
• 401(k) + Company Match
• New MacBook Pro + AI Tools
• Cell Phone Stipend
• Summer Hours + Flexible Work Options
• Paid Employee Parking (MN)
• Dog-Friendly Office (MN)