Responsibilities

• Define and execute a data-driven influencer channel strategy that delivers against growth KPIs — and present clear performance narratives to marketing leadership on a regular cadence.
• Run program performance end-to-end: build reporting rhythms, design and run structured tests, document learnings, and optimize on weekly and monthly cycles.
• Manage the agency relationship from scope through delivery: fee structures, budget discipline, sharp negotiations, and ongoing strategic alignment.
• Collaborate across Paid Media, Brand, Creative, Social, and Analytics to keep influencer strategy integrated with the broader marketing system.

Requirements

• 3-5 years in influencer marketing with demonstrated performance results
• Solid understanding of how influencer programs work across Meta, TikTok, and YouTube — platform fluency matters here.
• Strong organizational and project management skills, you're the person who makes sure nothing falls through the cracks.
• Comfort working with data: pulling reports, tracking performance, and flagging what's working and what isn't.
• Clear, confident communicator with agencies, creators, and internal teammates alike.