Responsibilities

• Own and manage day-to-day influencer marketing operations, including outreach strategy, gifting, campaign execution, briefing, contract coordination, content tracking, and communication across both organic and paid initiatives.
• Serve as a primary point of contact for a segment of influencer partners and agencies, maintaining strong, timely, and professional relationships.
• Drive ongoing partnership health by ensuring consistent follow-ups, proactive communication, and long-term relationship development.
• Oversee influencer tracking sheets, campaign documentation, and workflow organization to ensure accuracy and efficiency across the program
• Identify opportunities to improve internal processes, timelines, and operational efficiencies across influencer programs.
• Manage the influencer program calendar across organic and paid workstreams, aligning timelines with cross-functional partners and ensuring the team is resourced and prepared for upcoming moments.
• Guide and support coordinators and junior team members with daily execution, troubleshooting, and prioritization as needed.
• Pull and interpret weekly and monthly performance metrics, highlighting trends, opportunities, and recommendations.
• Deliver regular reporting — weekly, monthly, and ad hoc — on reach, engagement, content output, and ROI.
• Ensure CreatorIQ dashboards are consistently updated and leveraged for campaign performance analysis and team visibility.

Requirements

• 3 years of experience in Influencer marketing or creator partnerships
• Strong working knowledge of both organic influencer relationship management and paid partnership execution
• Experience independently managing multiple campaigns or creator workstreams simultaneously
• Proficiency with influencer marketing platforms (ex: CreatorIQ) and performance reporting
• Highly organized with strong communication and project management skills
• Ability to guide junior team members without formal people management responsibility
• Passion for the beauty, skincare, and creator landscape