Senior Hubspot CRM Specialist

Responsibilities

• Own the HubSpot strategy and roadmap, serving as the subject matter expert across Marketing Hub, Sales Hub, and Service Hub while ensuring the platform supports business growth objectives.
• Lead CRM governance and optimization, establishing scalable standards for data architecture, automation, user permissions, lifecycle management, and platform administration.
• Design and enhance CRM processes, including segmentation, lead scoring, pipeline management, workflow automation, and customer journey orchestration to improve conversion and customer engagement.
• Drive enterprise-wide data quality and integrity, implementing governance practices, data validation, cleansing, deduplication, and user adoption strategies.
• Develop actionable reporting and business intelligence, leveraging HubSpot and Power BI to provide visibility into pipeline performance, marketing effectiveness, customer lifecycle metrics, and revenue impact.
• Partner with Sales, Marketing, Customer Service, and Digital teams to translate business requirements into scalable CRM solutions and prioritize platform enhancements.
• Lead the evolution of the HubSpot ecosystem, evaluating new capabilities, managing integrations with e-commerce and marketing technologies, and recommending improvements that create measurable business value.

Requirements

• 5+ years of experience in CRM, Revenue Operations, Marketing Operations, Sales Operations, or a related discipline, including significant hands-on ownership of HubSpot in a complex business environment.
• Deep HubSpot expertise, including administration and optimization of Marketing Hub, Sales Hub, and Service Hub, with experience building workflows, reporting, segmentation, automation, and integrations.
• Strong analytical capabilities, including experience with Power BI, CRM reporting, customer journey analysis, and translating data into business recommendations.
• Experience influencing cross-functional stakeholders, establishing best practices, driving adoption, and serving as a trusted advisor on CRM strategy and operations.
• Bachelor's degree in Business, Marketing, Analytics, or a related field, plus experience supporting e-commerce, digital customer journeys, or integrated marketing and sales technology ecosystems.

Benefits

• We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.