Senior HCP Marketing Manager

Radnor, PA

$185K/yr – $215K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end HCP marketing execution and ensure compliant, data-accurate materials through cross-functional MLR reviews, with a focus on efficient asset development and timely delivery across channels.

  • MLR coordination and cross-functional alignment on timelines and versions.
  • Collaborate with Medical/Legal/Regulatory and agencies to ensure accuracy and on-schedule delivery.
  • Identify and implement efficiency improvements in material creation and asset deployment.

Job Description

Responsibilities

  • Lead execution of assigned HCP marketing initiatives, including promotional materials, omnichannel assets, and congress deliverables
  • Manage end-to-end Medical/Legal/Regulatory (MLR) submission processes for assigned tactics, including timeline coordination, version control, and agency/stakeholder alignment
  • Partner closely with Medical, Legal, Regulatory, and agency teams to ensure materials are accurate, compliant, and delivered on schedule
  • Ensure consistency and quality of messaging, particularly for materials communicating clinical data
  • Coordinate with agencies to support development, revision, and finalization of promotional assets
  • Support tracking of asset deployment and utilization across channels
  • Gather and synthesize feedback from field teams and cross-functional stakeholders to inform refinements
  • Identify opportunities to improve execution efficiency, clarity of materials, and overall promotional effectiveness

Requirements

  • 5+ years of experience in biopharmaceutical or biotech marketing, with HCP-facing experience
  • Bachelor’s degree required (life sciences, marketing, or related field preferred)
  • Cardiovascular experience preferred; experience in specialty and/or launch environments a plus
  • Strong project management and organizational skills with excellent attention to detail
  • Proven ability to manage multiple assigned workstreams and deadlines in a fast-paced environment
  • Collaborative mindset with the ability to work effectively across cross-functional teams
  • Strong communication skills with the ability to translate strategic direction and clinical data into clear, well-executed deliverables
  • Experience working within MLR processes and regulated environments strongly preferred
  • Travel required (approximately 20%), including some weekends as needed; includes attendance at regional and national sales meetings, advisory boards, and medical conferences

Preferred

  • Experience in specialty and/or launch environments
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Cytokinetics

Cytokinetics is a late-stage biopharmaceutical company focused on discovering, developing and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which muscle performance is compromised and/or declining. As a leader in muscle biology and the mechanics of muscle performance, we are developing small molecule drug candidates specifically engineered to impact muscle function and contractility. Proud to be a San Francisco Business Times Best Place to Work in 2021 and 2022, a Great Place to Work-Certified company in 2022 and a part of Fortune's Best Workplaces in the Bay Area in 2022 and Fortune's Best Workplaces in BioPharma in 2022.

Founded in 1998
South San Francisco, California, USA
726 employees (36 in marketing)