Responsibilities

• Develop and execute integrated marketing plans with key GSI partners to drive awareness and pipeline for joint offerings.
• Plan and support joint events, webinars, and executive engagements that align to GSI go-to-market priorities
• Develop and manage co-branded assets (including case studies, solution briefs, and enablement materials) that equip partners to effectively market joint solutions.
• Build co-branded assets and content that highlight joint customer success and market differentiation
• Manage spend, performance metrics, and ROI reporting
• Align closely with Sales and Field Marketing to ensure joint plays are executed and measured effectively
• Collaborate with global and regional partner teams to activate go-to-market plans through impactful events, content, and co-marketing initiatives.
• Partner with Marketing Operations to measure results and drive continuous improvement.
• Manage day-to-day coordination and communication with partners to keep programs running smoothly and on schedule.

Requirements

• 3-5 years of B2B partner or alliance marketing experience (experience with GSIs strongly preferred)
• Proven ability to build and execute joint marketing plans and co-selling initiatives
• Experience working cross-functionally with sales, alliances, and marketing leadership
• Strong project management, communication, and stakeholder alignment skills
• Excellent written and verbal communication skills, with the ability to develop clear, partner-ready materials.
• Collaborative mindset with the ability to work across teams and time zones.
• Analytical thinker who can use data to measure and improve marketing performance.
• Ability to interface with all levels in a sales organization including sales reps, tech consultants, regional managers, and senior leadership.
• Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus.