Senior Growth Strategist

Responsibilities

• Build and execute digital campaigns on a monthly basis, adhering to clients overall goals
• Think of creative solutions to challenges brought on by changes in the digital ecosystem
• Project manage various processes across a wide array of clients and internal teams
• Optimize campaigns according to campaign objectives on a weekly basis
• Create reports and develop strategic insights to present to clients on a monthly basis, and report these insights directly to clients (including leadership and C-suite)
• Be comfortable growing existing client budgets and cross-selling to maximize client accounts
• Continuously monitor campaigns to ensure KPIs are being met
• Oversee the KPIs across an entire automotive brands and its franchises to ensure company stays competitive with given benchmarks
• Manage campaigns media spend, and strategically allocate budgets to maximize ROI and meet industry benchmarks
• Help facilitate training/onboarding of new employees

Requirements

• Bachelor's degree required in Communications, Marketing, or a related field preferred
• 2-4 years of experience with digital marketing. (Preferably Meta Ads Manager and Google Ads Manager)
• Ability to work in a fast-paced environment, and complete projects within a deadline
• Ability to analyze and present data in a meaningful and digestible way
• Familiarity with A/B testing and multivariate experiments
• Demonstrated proactive approaches to problem-solving with strong decision-making capability. Emotional maturity
• Ability to present to executives and C-suite on the client side and internally
• Highly resourceful team-player, with the ability to also be extremely effective independently
• Detail oriented is a must
• Learn, master, and provide valuable product improvement feedback for our proprietary technology platform

Preferred

• Experience with digital marketing tools (e.g, Google Analytics 4, Google Tag Manager)
• Programmatic Display, Connected TV, Reddit, TikTok, LinkedIn, and Twitter experience
• Copywriting and strong writing skills
• Strong interpersonal skills

Benefits

• Comprehensive Healthcare, Dental, and Vision coverage
• Flexible PTO
• Hybrid work environment
• Casual in office dress code
• Competitive 401k plan with company match
• Commuter and Parking Benefits
• Paid Family Leave
• Catered lunches & free snacks and beverages
• Wellness programs and other employee perks