Senior Manager, Growth Marketing
Airship
USA (Remote)
$130K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
9 hrs ago
Senior Growth Strategist
New York City, NY (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end growth engine across paid and owned channels, translating data into actionable bets, coordinating with pods, and building scalable playbooks that improve contribution margin for client brands.
- Growth ownership: shape channel mix, read data windows, and decide the next action to scale brands.
- Cross-functional governance: align with Pod Leaders so growth and creative work ship together.
- Frameworks and onboarding: develop channel-mix models, onboarding playbooks, and a scalable growth playbook for new clients.
Job Description
Responsibilities
- Own growth strategy across the book. Channel mix calls. Scaling thesis per account. Audience expansion logic. Funnel architecture. The "what do we do next" call when the data is ambiguous.
- Read the data, make the call. L7 / L30 / L90 / L365 windows on Meta, Google, Klaviyo, Shopify, GA4. You don't need a translator. You see the read, you make the recommendation, you own the outcome.
- Contribution margin discipline. You own the math on the brands you touch: COGS, fulfillment, processing, returns, marketing spend. Decisions get made on CM, not ROAS in a vacuum.
- Partner the pods. Sit alongside Pod Leaders on briefs. You're the growth half of the creative-and-growth conversation. The brief that ships should never be creative-only. You make sure it isn't.
- Build what isn't built yet. Channel-mix model. Scaling-decision framework. Persona-derivation method. The playbook for new client onboarding. We're the agency that operates, and that means our internal tooling has to be as good as our client work.
- Validate the engine three ways. We&aposre proving the model on brands we grow on performance fees, brands we run end-to-end, and brands we own. You hold the growth thesis for each.
- The senior growth seat in the room when we win new business.
Requirements
- 5 to 10 years inside the operator side of growth
- Owned a real budget and a real P&L line
- You read paid-media data and know what to do. Meta. Google. Klaviyo. Shopify. GA4. Triple Whale.
- You move on signal, not consensus.
- You're comfortable making a $200K spend call before lunch and defending it after.
AND
We are health, wellness, fitness lovers and influencers. We started this for ourselves, and it worked â it worked really well. so we created a social first approach community and content production that works as well for you as it does for us. We provide activations, influence, content and analytics so you can tap into the true power of community.Our Services:Influencers, Creators, & Seeding: We know what it takes to keep loyalists feeling connected to the brands they love. Our deep network of health, wellness and fitness based influencers generate industry leading engagement. We build, manage, and scale influencer and ambassador programs that keep your community connected and enlightened. UGC & Performance Creative: Weâre experts in content and know the secret to driving social engagement and performance. We'll ideate, create, produce, edit, and deliver content and ads that feel native to the platform but optimized for performance that show the power of your community.Ad Optimization & Iteration: We'll analyze data to identify top-performers, then iterate on the winners to maximize your ROI and implement continuous improvements.Events & Activations: We create brand moments, community connection, and disruption through cutting edge experiential marketing, pop-ups, activations through both co-branded events and exclusive experiences.
Headcount Trend
Current headcount: ~9
Marketing Team
Marketing Team Size
2 (25% of company)
