Responsibilities

• Set the strategic direction for product, ensuring it aligns with the Company’s broader goals and market opportunities.
• Explore and seek out sources of data and insights both internally and externally. Work with our product, data science, and marketing teams to create and acquire data
• Conduct end user market research to gain deep insight into user behavior, preferences, pain points, and satisfaction
• Monitor and analyze the competitive landscape, business developments and market trends to identify strategic opportunities and ensure product offering is properly positioned
• Distill intricate concepts into easily understood information, ensuring the audience understands the core message
• Collaborate with interdepartmental teams, R&D, sales, supply chain, and marketing to align product strategies, identify opportunities, develop roadmaps, experiment and then scale for optimal results
• Direct market research and market intelligence gathering to ensure understanding of applications, users, competition and market trends. Analyze and leverage data and insights to develop and formulate category and product recommendations
• Conduct early-stage opportunity assessment, ideation and concept development for a new product opportunity from ideation to market launch
• Manage product portfolio to develop and promote new products and optimize and grow existing product lines.
• Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies for growth, as well as devise effective mitigation strategies, ensuring smooth product launches and iterations

Requirements

• Bachelor’s degree in marketing, business or related field
• Minimum of 10 years of experience
• 5+ years of experience in Architectural/Industrial Coatings industry
• Able to explore data fast by using tools, such as Power BI or Excel
• Strong project management skills with the ability to manage multiple projects simultaneously
• Problem solver and creative thinker with ability to pitch new ideas and be open to feedback
• Analytic and strategic thinking skills with ability to digest complex information and make data-driven decisions
• Team player looking to advance in their own career while mentoring colleagues
• Confident public speaker with the ability to influence senior level management.
• Understands the interrelationships of different disciplines.

Benefits

• After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.
• We also offer a 401(k) plan after three months of employment and offer a company match.
• Associates are vested in the RPM Pension plan after completing five years of service.
• Rust-Oleum offers 9 paid holidays and two floating holidays per year.
• You are also eligible to earn three weeks of vacation on an annualized basis.