Senior Growth Marketing Specialist (On-Site) at Integra Beauty | Dania Beach, FL

Integra Beauty

Senior Growth Marketing Specialist (On-Site)

Dania Beach, FL (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 6 months ago

Job Summary

Drive paid growth for a DTC beauty brand by running ads, testing creative, and reporting performance.

Own daily campaigns in Meta Ads Manager and Google Ads (Search/Shopping).
Must-have: 4+ years in DTC (Beauty/Skincare preferred) with strong analytics.
Weekly A/B tests and Growth Dashboard tracking MER and New vs. Returning spend.

Job Description

Responsibilities

Analyze Shopify bounce rates and conversion rates to suggest site improvements.
Work alongside email/SMS efforts (Klaviyo) to ensure ad traffic is properly nurtured into repeat buyers.
Identify trending beauty ingredients or skincare concerns to pivot marketing angles.
Maintain a weekly "Growth Dashboard" tracking MER (Marketing Efficiency Ratio) and New vs. Returning customer spend.
Build, launch, and manage daily campaigns in Meta Ads Manager and Google Ads (Search/Shopping).
Brief designers/ cross collaborative teams on beauty-specific UGC (User Generated Content) and hooks based on ad performance data.
Monitor the "Meta-to-Shopify" data gap using tools like Triple Whale or Northbeam.
Run weekly A/B tests on ad copy and landing page offers.

Requirements

4+ years in DTC (Beauty/Skincare preferred).
Deep proficiency in Shopify, Meta, and Google Ads.
Strong analytical background (Excel/Google Sheets is a must).
Experience with Shopify apps (Upsells, Subscriptions, Reviews).
Background in scaling small budgets into larger spend tiers.
Ability to edit simple video/static assets for quick-turnaround testing.
Experience working with creative teams to produce on-brand PDP assets.
Data- and detail-obsessed: you track every click and optimize for performance.
Strong project management skills and ability to manage multiple SKUs and timelines.

Preferred

Passion for beauty, personal care, or lifestyle brands is a plus.

Benefits

Medical, Dental, Vision, Life Insurance
401k plan
Additional Opt-In Insurances
Vacation + Sick Time Pay
L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Integra Beauty

3.5 Glassdoor

Integra Beauty is an incubator of brands and talent. With some of the most innovative and disruptive brands in the consumer goods space, Integra is a family of entrepreneurs focused on bringing positive change to the world of branding.

Founded in 2016

Fort Lauderdale, Florida, USA

105 employees (29 in marketing)

integrabeauty.com

69% recommend to a friend